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CooperVision · 5 hours ago

Brand Marketing Manager

Victor, NY

Full-time

Onsite

Mid, Senior Level

$119K/yr - $157K/yr

5+ years exp

CooperVision is a leading manufacturer of soft contact lenses, dedicated to solving vision challenges. The Brand Marketing Manager will lead brand strategies that drive growth and loyalty, overseeing brand planning and integrated marketing campaigns while collaborating with cross-functional teams to ensure brand excellence.

Health CareManufacturingMedical Device

Hiring Manager

Arifa I Kazmi, PHR

Responsibilities

Own the brand’s positioning, value proposition and portfolio strategy, including brand P&L

Lead the development of annual brand plans, including strategic positioning, messaging frameworks and go-to-market strategies

Interpret clinical and competitive insights to guide product messaging and brand growth

Lead product launch go-to-market strategy, forecast alignment and launch KPIs

Define strategy for sales enablement tools, training and rep engagement, prioritizing market needs

Lead coordination for medical/legal review process to ensure compliance of all messaging

Partner with customer marketing to support retail initiatives and customer-specific programs and promotions

Partner with professional affairs for key opinion leader relationships and medical/clinical education initiatives

Lead budget management and marketing spend efficiency

Lead collaboration across R&D, professional affairs, medical affairs, legal, supply chain, finance and sales leadership

Work with Global Marketing team as required on strategic product initiatives

Lead competitive tracking across product, pricing, positioning and marketing activity

Translate marketplace dynamics and consumer trends into actionable opportunities and risks for the brand

Conduct in-depth SWOT and white space analyses to inform brand strategy and innovation pipeline

Monitor brand health metrics and business KPIs

Interpret data and analytics to make strategic decisions, including pricing and rebate strategy

Own KPIs and ensure brand performance meets objectives

Create and deliver regular business reviews with key insights and strategic recommendations

Own brand level forecasting and volume planning in partnership with finance, sales and supply chain

Review and approve forecasts, aligning with brand strategy and P&L goals

Use insights and data to guide brand positioning and future planning

Evaluate multiple business scenarios for launches, promotions or portfolio changes

Own annual fiscal sales budgets and monthly demand forecasts for all managed products

Manage the execution of brand messaging across owned, earned and paid channels

Direct creative agency partners to deliver impactful, insight-led content and campaigns

Champion the brand voice and identity, ensuring consistent expression across all experiences and channels

Serve as the brand lead on cross-functional teams including product development, insights, customer marketing, digital and e-commerce

Drive alignment between brand strategy and execution, ensuring cohesive messaging across all channels

Manage budgets, timelines and resource allocation to support marketing initiatives

Qualification

Brand managementData analysisMarketing strategySales forecastingCommunication skillsProject managementInfluencing skillsProactive attitudeMicrosoft OfficeSalesforce.comInterpersonal skills

Required

Strong written and verbal communication skills; ability to work with all levels within the organization

Strong influencing skills – able to work across the commercial organization to achieve goals

Can distill complex items into senior level updates

Must be proactive, self-motivated with a can-do attitude

High level of ownership, accountability, and initiative

Excellent communication and interpersonal skills – verbal, written and presentation

Ability to multi-task and establish priorities

Proficient with office software including Microsoft Office and Outlook and other applications

Highly skilled in data analysis and visualization (Excel and others)

5-10 years related experience in product or brand management, preferably in the health care industry

Bachelor's degree in Business, Marketing

Preferred

Experience with Salesforce.com

MBA/Masters

Company

CooperVision

Glassdoor3.8

CooperVision is one of the world’s leading manufacturers of soft contact lenses and related products and services. It is a sub-organization of The Cooper Companies.

Founded in 1980

Fairport, New York, USA

5001-10000 employees