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Branch · 11 hours ago

Senior Frontend Engineer

Austin, TX

Full-time

Hybrid

Mid, Senior Level

$127K/yr - $165K/yr

5+ years exp

Branch is a leading provider of engagement and performance mobile SaaS solutions. They are seeking an experienced Senior Frontend Engineer to join their new Activation engineering team, where the primary responsibility will be to develop a link shortening, QR code, and landing pages platform, ensuring a seamless user experience.

App MarketingMobile AdvertisingMobile AppsSoftware

Comp. & Benefits

No H1B

Responsibilities

Translate Design into Delight: Partner closely with Product and Design to translate Figma-based designs and prototypes into pixel-perfect, responsive, and accessible web applications that create genuine customer delight

Own & Solve: Act as a reliable technical contributor who owns, drives, and solves complex UI/UX problems independently, resolving diverse issues with creativity. You will own the production operation and monitoring of your applications, paying close attention to Core Web Vitals, performance bottlenecks, and error rates

Lead Projects: Independently lead key frontend projects through the full development lifecycle, from scoping with product partners to deployment and post-launch support

Improve & Adapt: Challenge existing processes and identify improvements in our technical stack and development lifecycle. You will be a key contributor to building and evolving our new Design System

Mentor & Influence: Mentor other engineers to accelerate their growth and encourage broad participation in technical discussions. You will be expected to persuade peers and stakeholders on difficult technical matters

Qualification

ReactJavaScript/TypeScriptUI/UX problem solvingProject LeadershipDesign System ExperienceComponent LibrariesMentorshipCommunicatorCustomer EmpathyRapid Iterative Delivery

Required

5+ years of professional software engineering experience, with a proven track record of building complex, high-quality frontend applications

Deep experience in React and its ecosystem (e.g., Hooks, State Management). Expertise in modern JavaScript/TypeScript and advanced frontend JavaScript patterns (e.g., component-based architecture, asynchronous programming)

Rapid, Iterative Delivery: A strong bias for action and a pragmatic approach to rapid, iterative development, with a proven ability to deliver small chunks of value to customers quickly (e.g., POCs, MVPs)

Customer-Obsessed: You possess a deep sense of customer empathy and are driven to understand their needs, ensuring that technical solutions are perfectly aligned with creating a valuable and effective user experience

Design-to-Code Excellence: A strong portfolio or demonstrated ability to translate complex Figma designs into beautiful, responsive, accessible, and high-quality user interfaces

Strong Communicator: Excellent ability to articulate complex technical concepts and design trade-offs to both technical and non-technical stakeholders

Project Leadership: Proven ability to lead complex technical projects independently, from scoping and design through to delivery

Mentorship & Influence: Experience mentoring other engineers and a demonstrated ability to persuade on difficult technical matters

Preferred

Design System Experience: Experience building or contributing to a design system from the ground up

Component Libraries: Familiarity with component utility libraries and systems like shadcn/ui, Radix UI, or Headless UI

Diverse Company Experience: A blend of experience from both fast-paced, ambiguous startup environments and larger, established tech companies (understanding both speed and scale)

Domain Knowledge: Direct experience in the martech/ad-tech space, or with platforms focused on link management, QR codes, or marketing analytics