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Inhabit® · 1 month ago

Marketo Email Marketing Strategist

Plano, TX

Full-time

Hybrid

Senior Level

5+ years exp

Inhabit® operates a unique collective of tech-forward companies serving the residential and short-term rental industries. The Marketo Email Marketing Strategist will be responsible for building and implementing automated communications and programs within the marketing automation platform, leveraging skills in direct marketing, database marketing, email, analytics, and operations.

CommercialProperty ManagementResidentialSaaS

Responsibilities

End-to-End Campaign Execution: Build, QA, and deploy email campaigns across multiple workspaces. Proofread, and test all email assets and construct complex campaign flow logic according to best practices established by the Marketo Admin

Data & Audience Management: Execute list imports/uploads and segment target audiences by rigorously analyzing division-specific data. Build and maintain audience lists to ensure data integrity and targeting accuracy

Tracking & Reporting: Implement and validate all necessary tracking code across campaigns. Generate and analyze performance reports to ensure data accuracy and identify immediate optimization opportunities

Platform Maintenance & Support: Actively troubleshoot operational issues under the Marketo Admin's guidance. Review and document campaign execution processes based on business needs and best practices

Qualification

MarketoEmail MarketingCampaign ManagementSalesforceData AnalysisLearning AgilityProject ManagementCommunication SkillsAttention to DetailTeam Player

Required

5+ years of experience using marketing automation technologies at an enterprise level managing multiple brand workspaces. This includes technology such as Marketo, Right Now, Eloqua, or Aprimo to drive marketing results - strong preference for Marketo/Adobe Engage experience

Experience managing email programs within a segmented database of various customer profiles

Experience in using Salesforce, specifically for Campaign Management and Reporting

Team player with a successful track record of working with cross-functional groups

Enjoys learning new skills in an ever-changing environment

Generalist experience in email marketing

Project management skills and prior experience managing campaign execution from planning through to implementation, measurement and analysis

Excellent communication skills

Keen focus on campaign quality (attention to detail) to ensure that customer campaigns go out to the right set of customers without typos, incorrect/broken links