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Automation Anywhere · 1 day ago

Director, Product Marketing - Competitive & Market Intelligence

San Jose, CA

Full-time

Hybrid

Director/Executive

$220K/yr - $245K/yr

8+ years exp

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. The Director, Product Marketing is responsible for competitive intelligence and executive thought leadership strategy, supporting sellers with market analysis and positioning to enhance the company's presence in the agentic process automation market.

Artificial Intelligence (AI)Business Process Automation (BPA)Enterprise SoftwareMachine LearningRobotic Process Automation (RPA)SaaS

No H1B

Responsibilities

Competitive intelligence: Analyze competitive offerings and arm our sellers with effective enablement materials, battlecards and objection handling to set them up for success

Win/loss analysis: Implement a scalable win/loss analysis program and platform (e.g. Clozd) to guide our executive and product teams with actionable insights to improve our win rates

Sales enablement: Create and maintain sales collateral, pitch decks and training materials to support sales plays, pipeline growth and customer expansion

Messaging & positioning: Develop clear, differentiated messaging that communicates the value of our products to key personas and verticals

Content development: Collaborate with content and demand generation teams to deliver thought leadership for C-level buyers and executive decision makers

Cross-Functional Leadership: Partner with Product Management to influence roadmap decisions and ensure market needs are addressed

Performance Tracking: Measure and report on the effectiveness of product marketing initiatives and continuously optimize for impact

Qualification

B2B product marketingCompetitive intelligenceAutomation knowledgeSales enablementContent developmentData-informed decision makingStorytelling skillsCross-functional collaborationLeadership skillsAdaptability

Required

8+ years of experience in B2B product or competitive marketing, with at least 2+ years in a leadership role

Proven success in fast-moving startup environments

Strong understanding of automation, AI agents, or intelligent systems

Exceptional storytelling and communication skills

Experience marketing to enterprise buyers and technical audiences

Ability to operate strategically while executing tactically

Background in marketing AI-powered or workflow automation solutions

Familiarity with PLG (Product-Led Growth) and sales-led motions

Experience supporting vertical-specific GTM strategies

Strategic Storytelling & Influence – Able to craft compelling narratives and persuade stakeholders across Product, Sales, and Marketing

Cross-Functional Collaboration – Build strong partnerships, navigates complexity, and brings teams into alignment around launches and GTM plans

Adaptability in Fast-Paced Environments – Comfortable with ambiguity, shifting priorities, and rapid iteration typical of high-growth SaaS environments

Leadership & Team Empowerment – Guides teams with clarity, provides direction without micromanaging, and inspires confidence during high-visibility initiatives

Data-Informed Decision Making – Synthesizes insights from customer research, competitive analysis, and performance metrics to drive smart, informed actions