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Yum! Brands · 2 days ago

Sr. Director, Marketing Omni-Channel and Brand Experience

Plano, TX

Full-time

Onsite

Director/Executive

$226K/yr - $240K/yr

10+ years exp

Yum! Brands is a prominent player in the food industry, and they are seeking a Sr. Director to shape the omni-channel and brand experience strategy for Pizza Hut Global. This role involves leading integrated marketing strategies across various platforms and collaborating with multiple departments to enhance customer engagement and drive growth.

Food and BeverageHospitalityRestaurants

Growth Opportunities

Responsibilities

Lead Omni-Channel Strategy (25%)

Build and execute a holistic growth strategy across digital, retail, and aggregator channels

Optimize the full digital funnel: acquisition, conversion, retention, and frequency

Partner cross-functionally to ensure all-channel strategies align with brand and business goals

Drive Aggregator & Owned Delivery Growth (25%)

Lead marketing strategies with partners such as Uber Eats, DoorDash, Deliveroo, Zomato, and Grubhub

Own pricing, promotions, menu design, and co-marketing efforts to maximize visibility, category ranking, and conversions

Transition in-store, aggregator, and owned processes from analog to digital-first conversion excellence

Elevate Digital & Customer Experience (25%)

Oversee CRM, loyalty, and personalization strategies (including Hut Rewards)

Leverage AI, automation, and MarTech to deliver seamless, personalized customer journeys

Foster a culture of continuous testing, learning, and optimization

Transform Retail Merchandising & E-Commerce (15%)

Partner with D&T and Operations to enhance in-store merchandising, digital menu boards, and e-commerce experiences

Align retail and e-commerce merchandising with campaign and promotional calendars

Build strong collaboration with Yum!’s MarTech and AI Centers of Excellence to accelerate innovation

Optimize Media & Insights (10%)

Lead media mix modeling to allocate marketing spend effectively across paid, owned, and earned channels

Monitor KPIs across sales, profitability, and engagement to inform agile decision-making

Translate data into actionable insights to guide global and local market teams

Leadership & Team Development

Lead and develop a diverse team of three direct reports spanning digital marketing, CRM/loyalty, retail merchandising, and aggregator marketing

Build strong partnerships across Marketing, Technology, and Commercial functions to deliver connected experiences

Role-model leadership aligned with Smart, Heart & Courage values, balancing commercial rigor with creativity and care

Qualification

Omni-channel strategyDigital funnel marketingCRM/loyalty programsE-commerce optimizationAggregator partnershipsMedia mix modelingInsight translationTeam developmentGlobal experienceAgile mindsetCross-functional leadership

Required

10+ years of progressive marketing, digital, or commercial leadership experience with a track record of omni-channel growth and customer experience transformation

Deep expertise in digital funnel marketing, CRM/loyalty programs, and e-commerce optimization

Experience with aggregator or marketplace partnerships (e.g., Uber Eats, DoorDash) and related commercial levers

Data-driven strategist skilled in media mix modeling, insight translation, and ROI measurement

Strong collaborator and influencer with executive presence and cross-functional leadership capability

Global or multi-market experience preferred; QSR or retail background a plus

Agile, entrepreneurial, and energized by building and scaling high-impact teams