Fieldpiece Instruments · 1 month ago
Sr. Product Marketing Manager (Upstream) - Hybrid
Orange, CA
Full-time
Hybrid
Senior Level, Lead/Staff
$160K/yr - $180K/yr
10+ years expFieldpiece Instruments is a thriving team of innovators committed to pushing boundaries in the HVACR industry. They are hiring a Senior Product Marketing Manager to lead the upstream marketing efforts, focusing on product strategy, market insights, and customer-driven product definition for connected tools and platforms.
ConstructionHeating Ventilation and Air Conditioning (HVAC)Manufacturing
Responsibilities
Define and drive category and portfolio strategy across hardware, firmware, and connected software
Stay deeply connected to the field—spending up to 20% of your time with technicians and distributors—to uncover insights that drive meaningful innovation
Translate customer insights into clear, actionable product strategies
Partner with product, engineering, and finance to turn ideas into market-ready solutions
Own the go-to-market (GTM) strategy from concept to commercialization
Develop product positioning, messaging, and launch plans that resonate with every audience—from technicians to distributors - nationally and internationally
Partner with downstream marketing and sales to create compelling product stories, sales enablement tools, and training programs
Measure launch performance, adoption, and revenue impact—then use those learnings to guide future strategies
Build financial models, pricing strategies, and adoption forecasts to guide executive investment decisions
Identify market opportunities and competitive trends that shape Fieldpiece’s long-term growth
Qualification
Required
Bachelor's degree in engineering, marketing, or a related field
10+ years of experience in product marketing or upstream product management in a product-driven industry (hardware, connected devices, or tools)
Proven success bringing technical products to market—from concept to launch to sustained growth
Hands-on experience applying frameworks like Jobs-to-Be-Done, ethnographic research, or VOC to uncover customer needs
Strong business acumen with the ability to connect market insights, financial modeling, and strategy
Exceptional storytelling and communication skills—you turn technical detail into compelling business narratives
Deep curiosity about emerging technologies and ecosystems
Collaborative mindset and the ability to align cross-functional teams toward a shared vision
Ability to travel up to 20%
Preferred
MBA preferred
Benefits
Matching 401k up to 4% with immediate vesting.
Excellent medical benefits including an HSA option with monthly contributions.
Supplemental Term Life, Employee Assistance Programs (EAD), Disability, and more.
Hire to Retire philosophy that includes personal career development plans.
Onsite music program with lessons from guitar, piano and voice coaches.
And more!
Company
Fieldpiece Instruments
Fieldpiece Instruments is the leading manufacturer of professional-grade tools for the HVACR industry, delivering quality instruments industry pros trust to help them do more, every day.
51-200 employees
Funding
Current Stage
Growth StageRecent News
2025-07-09
2025-02-16
Google Patent
2025-02-16
Company data provided by crunchbase