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Tipalti · 1 week ago

Senior Manager, SEO Growth

Foster City, CA

Full-time

Hybrid

Senior Level

$150K/yr - $178K/yr

7+ years exp

Tipalti is seeking a Senior Manager, SEO Growth who combines a strong technical SEO foundation with an inbound marketing mindset. You will own Tipalti’s global SEO strategy and performance, driving measurable pipeline growth by coordinating all SEO stakeholders under the direction of the Director of Digital Marketing.

AccountingFinancial ServicesFinTechPaymentsSoftware

Responsibilities

Lead global SEO initiatives — from crawl health, site architecture, schema markup, hreflang, redirects, and page speed optimization — in close collaboration with web development and partner agency teams

Own the SEO strategy for Tipalti’s core product and pillar pages (e.g., AP Automation, Mass Pay, ERP Integrations, Procurement) across multiple geos, including localization and content optimization initiatives

Advance Tipalti’s AEO and GEO strategy to ensure visibility across AI Overviews, ChatGPT, Perplexity, and other generative search experiences — connecting structured data, content, and authority-building for next-gen discoverability

Support and manage global SEO budgets — overseeing agency partnerships, tooling, and content investments while tracking ROI and efficiency against lead and pipeline goals

Manage a blended team of internal and external SEO contributors — including contractors, full-time team members, and agency partners — ensuring alignment, accountability, and output quality across all initiatives

Collaborate with Paid Search leadership to bridge high-intent keyword strategies and unify organic + paid search performance for pipeline efficiency

Build and operationalize an off-page SEO program (digital PR, backlink acquisition, industry citations, Wikipedia, Reddit, and high-DA finance/ERP media)

Partner with web ops, product marketing, and CRO to test and scale SEO-driven on-page enhancements (FAQs, structured modules, internal linking, and CTAs) that improve conversion and engagement

Translate analytics into action by defining KPIs, measuring organic pipeline contribution, share of voice, SERP feature performance, and AI Overview wins — and using insights to continuously refine strategy

Create detailed project briefs for developers, designers, and content partners to implement technical and on-page changes efficiently

Serve as Tipalti’s go-to SEO expert for AP automation and mass payments positioning, collaborating with Product Marketing on GTM and demand generation alignment

Qualification

Technical SEOInbound marketingData-driven decision-makingB2B SaaS experienceSEO strategy managementAnalytical skillsStructured dataSEO tools proficiencyDigital PRPassion for SEOLeadershipCommunication skillsCollaborationPresentation skills

Required

7–10 years of proven search marketing experience, with technical SEO expertise, data-driven decision-making, and direct people management experience leading internal team members, contractors, and agency partners

2–3 years of experience scaling B2B SaaS or FinTech brands through inbound and organic growth initiatives

Demonstrated leadership in managing internal teams or agencies, with strong communication, stakeholder alignment, and presentation skills

Strong analytical foundation — expert in interpreting data (GA4, Looker Studio, Search Console, etc.) and turning insights into action

Deep understanding of structured data, web architecture, and international SEO (hreflang, multilingual optimization)

Proven experience managing budgets and optimizing ROI across SEO investments and partner relationships

Advanced proficiency with tools: Ahrefs, SEMrush, Screaming Frog, DeepCrawl, and complementary analytics/reporting platforms

Proven success in authority-building and digital PR, including backlinks, high-DA media placement, and community-driven visibility (Reddit, Wikipedia, etc.)

Expertise in SERP analysis, intent mapping, and AEO/GEO strategies to drive visibility in evolving AI and generative search environments

Collaborative operator who can influence cross-functional teams (Web, CRO, Content, Paid Media) to drive holistic inbound performance

Passion for staying ahead of algorithm changes and emerging AI search trends — and translating those insights into organizational learning and growth