Apply on Employer Site

Tinuiti · 14 hours ago

Strategist, Paid Media

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $95K/yr

5+ years exp

Tinuiti is the largest independent full-funnel marketing agency in the U.S., specializing in digital media management. The Strategist, Paid Media will manage and execute paid media campaigns while ensuring alignment with client objectives and utilizing data analytics to drive results.

AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising

Responsibilities

Execute, support, and/or delegate management of paid media campaigns (paid search, shopping, display, & paid social), including but not limited to account setup, strategy development, organization, and management

Maintain a holistic understanding of client business objectives, and implement strategies and/or suggest alternative approaches that meet the needs of the client

Ability to use reporting, analytics, and trend tools on a daily basis and proactively communicate results, trends, and test results to client stakeholders

Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management

Responsible for executing and/or overseeing all basic tactical execution and campaign audits

Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls

Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis holistic presentations and overviews

Ability to effectively communicate to and collaborate with various client personality profiles and roles from marketing manager to C-level points of contact

Support your pod’s leadership in new business audit, pitches, and RFPs to help win new client logos

Qualification

Paid media campaign managementGoogle Ads ManagerMicrosoft Ads ManagerMeta Ads ManagerEcommerce experienceGoogle AnalyticsClient managementMicrosoft ExcelPowerPointGoogle SuiteFacebook Blueprint certificationAgency experience

Required

5+ years of related paid media work experience

Experience with managing campaigns within Google, Microsoft, Meta, TikTok, Pinterest, and/or Snapchat Ads Managers

Hands on experience in managing monthly campaign budgets from $60k+

Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite products

Experience working in Google Analytics

Client management experience

May require client travel for quarterly business reviews or new business pitches

Preferred

Ecommerce experience a plus

Google Ads and Facebook Blueprint certification a plus

Agency experience a plus

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources