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Johnsonville · 10 hours ago

Director of RGM

Sheboygan Falls, WI

Full-time

Onsite

Director/Executive

10+ years exp

Johnsonville is a family-owned band of sausage-makers that has been in operation since 1945, and they are seeking a Director of Revenue Growth Management (RGM) to build and lead their U.S. RGM team. This role focuses on optimizing pricing, promotions, and product mix to ensure profitable growth while balancing consumer value and company profit goals.

Food Production

Comp. & Benefits

No H1B

Hiring Manager

Alysha Torrison

Responsibilities

Develop pricing guidelines across customers, channels, and pack sizes in collaboration with marketing and sales

Build and maintain price ladders (good–better–best architecture)

Track price gaps vs competition and consumer willingness-to-pay

Partner with finance to protect margins

Design promotion calendars (frequency, depth, mechanics) aligned to brand marketing strategy

Optimize trade spend ROI, driving profitability and incremental sales

Evaluate promotional effectiveness (lift, cannibalization, pre/post-event analysis)

Determine and quantify opportunities and contingencies driven by pre- and post-event analytics while balancing risks such as internal and competitive price slope implications, channel equity/strategy challenges, and gross margin impacts

Lead the portfolio/customer segmentation process, develop and deploy trade program architecture, and partner with sales to allocate funds across customers and channels

Manage price-pack architecture (PPA) across occasions and channels

Ensure the right product mix across premium, mainstream, and value tiers

Identify new pack size, format, or value tier opportunities

Partner with marketing to tailor pricing and pack strategies by channel (grocery, mass, club, convenience, e-comm)

Partner with sales to build customer-level RGM playbooks to support negotiations and joint business planning

Partner with category management and sales to align customer-specific programs

Lead the syndicated data analysis and price modeling / elasticity components of everyday and promoted pricing. Use data science to model elasticities, promo lift curves, and optimal price points. Provide insights and analytics as inputs into the monthly demand planning cycle

Own RGM dashboards and routine reporting (price, promo, elasticity, margin tracking, annual trade investments)

Track competitor activity and market trends to inform strategy

Stay updated with the latest analytical tools, technologies, and approaches to enhance effectiveness of advanced analytics initiatives

Partner with IT to develop digital, AI, and automation tools to advance RGM capabilities

Act as the central hub between sales, marketing, supply chain, and finance

Ensure consistency of RGM principles across brands and geographies

Collaborate and strengthen relationships with field-based teams and cross-functional resources to disseminate RGM best practices and standard processes and procedures

Coach and educate how trade investment works by teaching skills and deploying insights

Train and support sales teams with RGM tools for customer discussions

Qualification

Revenue Growth ManagementPricing StrategyPromotional EffectivenessAnalytical SkillsFinancial AnalysisCross-Functional KnowledgeLeadershipStrategic ThinkingCommunicationProject Management

Required

Bachelor's degree in business, finance, mathematics, or other quantitative field

10+ years of business experience, including 5+ years in RGM within CPG

Extensive knowledge of and experience with financials, especially key revenue drivers

Experience in leading pricing and promotion architecture

Customer-facing commercial experience strongly preferred

Ability to build new capabilities, lead change, and influence across levels

Strong conceptual thinker, able to quickly identify issues and develop solutions to complex problems

Demonstrated experience in synthesizing marketing and pricing information to draw insights and actionable recommendations

Expertise in advanced analytics, statistical modeling tools, syndicated data, elasticity models, financial analysis, Excel, and PowerBI

Ability to creatively organize and present data in Excel and PowerPoint

Understands the principles of building holistic, long-term (12-24 months) pricing, price-pack, and promotional pricing strategies

Ability to perform shopper segmentation and customer segmentation to determine opportunities to optimize the revenue potential within each channel

Strong ability to influence senior leaders and present complex data clearly

Bring together a diverse group of functional partners, establish new ways of working between them, and prioritize efforts among them

Experience leading projects, managing multiple priorities, serving many stakeholders, and prioritizing tasks to deliver against tight deadlines in a fast-paced environment

Broad understanding of the selling process, P&L, brand strategy, trade marketing, category management, consumer insights, supply chain, and the business planning process

Travel: 10-15% of your time

Preferred

MBA, Master's, or CPA

Benefits

Monthly bonus

401k with a company match

Affordable medical, dental and vision coverage

Flexible spending accounts

Disability and life insurance

Fertility and adoption assistance

Competitive paid time off

Paid parental time off

Access to the 24/7 onsite fitness center

Onsite medical clinic

Company

Johnsonville

At Johnsonville, our Members are responsible for everything! If you're passionate about making a difference, we want you to help make our products, our processes, our communities and each other better.

Founded in 1945

Sheboygan Falls, Wisconsin, USA

1001-5000 employees