Sauce · 1 month ago
VP, Marketing (B2SMB Growth & Product Marketing)
NYC Metro Area
Full-time
Hybrid
Director/Executive
8+ years expSauce is a premier restaurant technology platform helping local businesses grow through innovative solutions. They are seeking a VP of Marketing to lead B2B growth and product marketing strategies, driving pipeline generation and aligning cross-functional initiatives to enhance market presence.
Artificial Intelligence (AI)CRMFood and BeverageMachine LearningMessagingNatural Language ProcessingRetail TechnologySaaS
Responsibilities
Lead Sauce’s B2B Growth & Product Marketing strategy, reporting directly to the CEO
Own marketing performance and ROI across acquisition, lifecycle, and demand generation channels
Collaborate with Brand & Communications, Sales, RevOps, Product, and Customer Success to align messaging, positioning, and funnel optimization
Partner with Product and Brand on early B2C initiatives to connect restaurant and consumer growth loops
Translate business goals into actionable marketing strategies that directly drive ARR and customer adoption
Design and execute the growth engine — build scalable systems and personally run key plays when needed
Ship early wins that demonstrate pipeline acceleration and measurable ROI
Balance high-level strategy with hands-on execution and experimentation
Manage the marketing P&L with full accountability for CAC, LTV, payback, and pipeline-to-ARR conversion
Build visibility across the funnel, identify leaks, and fix them fast
Partner with Sales and RevOps to create a unified revenue engine that drives predictable growth
Stay fluent in the tools: HubSpot, GA4, ad platforms, SQL, and AI automation
Use data and experimentation to inform decisions and optimize campaign performance
Continuously test, learn, and refine to uncover new growth levers
Manage and mentor the Demand Generation Manager, with a plan to expand as growth accelerates
Hire and develop A-players who operate with ownership and excellence, while keeping the team lean
Foster a culture of strategic thinking, proactive problem-solving, creativity, communication, and continuous improvement
Partner with the Brand & Communications team to turn Sauce’s story into demand
Lead product marketing strategy — defining positioning, messaging, pricing, and competitive differentiation
Ensure Sauce’s narrative resonates deeply with restaurant owners and operators, making Sauce the obvious choice in restaurant technology
Audit Sauce’s full funnel and identify key growth levers across both B2B and consumer touchpoints
Deliver a 6–12 month growth blueprint detailing how marketing will drive significant ARR and user growth
Drive measurable, high-impact quick wins that demonstrate a bias toward action and the ability to execute against the plan immediately
Ship early experiments and optimizations that accelerate the B2B pipeline and strengthen the B2C acquisition loop
Build confidence through visible progress while laying the foundation for scalable, data-informed growth systems
Establish a high-performing B2B growth engine driving a significant share of new ARR
Implement cross-channel attribution, forecasting, and analytics systems for transparency and predictability
Strengthen alignment across Sales, Product, and Brand to create a seamless go-to-market motion
Integrate AI and automation to scale precision, creativity, and operational leverage
Qualification
Required
8–10+ years in B2B SaaS or marketplace marketing, with leadership experience in growth or product marketing
Proven success scaling pipeline and ARR through both strategic design and hands-on execution
Experience in B2–Low-Tech SMB markets (e.g., restaurants, retail, services) with empathy for local business operators
Deep understanding of revenue metrics and marketing financials (CAC, LTV, payback, pipeline health)
Hands-on expertise with marketing automation, analytics, and AI-powered tools (HubSpot, GA4, Looker, Amplitude, etc.)
Strengths in strategic thinking, proactive problem-solving, experimentation and optimization, creativity, communication, and ownership
Proven ability to collaborate cross-functionally and influence executive stakeholders
Preferred
Experience in restaurant tech, delivery marketplaces, or two-sided platforms
Background in hypergrowth or startup environments (Series A–C or equivalent)
Familiarity with modern data stacks (dbt, Redshift, Census)
Track record of embedding AI and automation into marketing operations
Company
Sauce
Sauce is reinventing restaurant delivery.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2017-10-19Seed
2017-02-01Seed
Leadership Team
Li-ran N.
CEO & Founder
Company data provided by crunchbase