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TATCHA · 4 hours ago

Assistant Manager, Global Brand Marketing

San Francisco, CA

Full-time

Onsite

Entry, Mid Level

$70K/yr - $80K/yr

2+ years exp

Tatcha is a skincare brand rooted in timeless Japanese wisdom, offering transformative formulas that blend Japanese botanicals with clinical ingredients. The Assistant Manager, Global Brand Marketing will support global launch planning and execution, collaborating with various teams to ensure cohesive marketing campaigns.

BeautyE-CommerceHealth CareRetail

Responsibilities

Support in the development and rollout of global 360 campaign toolkits for new innovations and existing core product support campaigns, ensuring clarity, consistency, and brand alignment

Serve as a day-to-day liaison with internal global and regional partners to gather launch needs, track asset requirements, and address key questions throughout the launch cycle

Maintain up-to-date status documents, timelines, and launch trackers to ensure internal alignment and visibility

Maintain and manage project timelines, ensuring milestone adherence and identifying potential risks or delays

Coordinate internal alignment meetings and follow-ups, driving clarity around next steps and ownership

Partner closely with Creative and Content teams to brief, review, and route assets across social, paid media, e-commerce, mailers, events, and in-store touchpoints

Support feedback consolidation and version tracking to ensure timely delivery of final assets to regional and channel partners

Assist in the coordination and execution of global brand partnerships, limited-edition merchandise, gifting, and influencer mailers

Support event-related needs such as concepting, sample distribution, and post-event recaps, as needed

Help manage relationships with Global Ambassadors

Qualification

Brand MarketingGlobal MarketingProject ManagementCreative Asset ManagementProactive MindsetPassion for SkincareCommunication SkillsCollaboration SkillsOrganizational Skills