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OLIPOP PBC · 9 hours ago

Field Marketing Manager (East)

Orlando, FL

Part-time

Hybrid

Senior Level

$95K/yr - $120K/yr

5+ years exp

OLIPOP is on a mission to positively impact consumer health through innovative soda products. As a Field Marketing Manager, you will drive grassroots awareness and trial through local marketing efforts and manage a team of Brand Ambassadors to execute high-impact initiatives.

Food and BeverageHealth CareNutritionPlant-Based Foods

Responsibilities

Plan and execute guerrilla sampling programs to drive brand awareness and trial

Build relationships with local businesses, influencers, and event organizers to maximize impact

Adapt national marketing campaigns for local audiences

Coordinate OLIPOP presence at major events (e.g., festivals, marathons, trade shows)

Negotiate sponsorships and evaluate strategic fit for events—consider frequency, ROI, and unique consumer segments to ensure differentiation and maximize impact

Manage logistics: permits, staffing, product delivery, and on-site setup (including tents and equipment)

Recruit, train, and oversee part-time Brand Ambassadors

Ensure compliance with brand guidelines and sampling protocols

Track ambassador hours, performance, and KPIs

Partner with Sales on account activations, blitzes, and merchandising

Work closely with Marketing to report on localized campaigns and consumer insights

Track budgets for sampling and events; report on performance metrics

Identify creative opportunities to reach new consumer profiles

Qualification

Field marketing experienceEvent marketingBrand ambassador managementKPI trackingOrganizational skillsInterpersonal skillsCommunication skillsCreative problem-solving

Required

Candidate resides within 1 hour of Orlando, FL (Orlando Metro area)

5+ years in field marketing and sales, event marketing, and brand ambassador management (beverage experience preferred)

Strong organizational skills; ability to manage multiple projects

Proven ability to work independently in a fast-paced, remote environment

Excellent interpersonal and communication skills

Proficiency in KPI tracking and reporting

Clean driving record; background check required for leased vehicle use

Creative and resourceful in identifying local marketing opportunities

Results-driven with a proactive, problem-solving mindset

Frequent travel within region; occasional overnight stays (approx. 6 nights/month)

Comfortable working nights, weekends, and holidays for events

Ability to lift and transport event materials (up to 50 lbs)

Must have a valid driver's license and be comfortable driving a company vehicle

Employment is contingent upon successful completion of a Motor Vehicle Record (MVR) check. Must have a clean driving record and meet company standards for safe operation of vehicles

Must comply with all company vehicle usage policies and maintain eligibility under our commercial auto insurance requirements