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Human Interest · 4 hours ago

Partner Marketing Manager

United States

Full-time

Remote

Mid Level

$115K/yr - $120K/yr

4+ years exp

Human Interest is a high-growth fintech company focused on making retirement benefits accessible to all workers. The Partner Marketing Manager will drive growth through strategic partnerships by developing and executing marketing campaigns that enhance partner referrals and bookings while collaborating with sales teams to meet their needs.

Employee BenefitsFinanceFinTechRetirementWealth Management

Responsibilities

Collaborate with the national and channel partnership teams to develop, plan, and execute high-impact marketing strategies and content (e.g., custom presentations, email campaigns, collateral) that drive tangible outcomes and align seamlessly with the broader Revenue organization and corporate objectives

Develop and own the creation of sales enablement marketing materials and content specifically designed to empower Partner Account Managers and accelerate partner-sourced referrals and bookings

Develop and own the creation of Account Executive sales marketing materials and content specifically designed to accelerate deal closure

Spearhead the creation and execution of joint to-, with-, and through-partner marketing campaigns—including but not limited to webinars, blogs, print ads and email marketing—to expand reach and generate demand

Design and manage end-to-end event strategies, including custom messaging, pre- and post-event marketing, and on-site activation to maximize lead generation and pipeline opportunities

Own the analysis and reporting of campaign performance, translating data into actionable insights to optimize tactics and demonstrate marketing's contribution to the organization's growth

Proactively identify, develop, and implement process improvements and new marketing initiatives to continuously optimize the partner marketing engine for lead and bookings growth

Partner with the growth marketing team to ensure consistent brand messaging and positioning across all partner-facing initiatives, maximizing campaign effectiveness and supporting cross-functional goals

Qualification

Partner marketingCampaign marketingSales enablementData analysisContent creationEvent managementCross-functional collaborationSmartsheetSalesforcePardotHubspotOutreachInterpersonal skillsWriting skillsProject managementSelf-starterFast-paced environment

Required

4+ years of relevant experience (demand generation, partner marketing, campaign marketing, field marketing)

Excellent interpersonal and cross-functional skills – you have the ability to think and communicate creatively, thoughtfully, and on your feet with diverse technical and non-technical team members

Exceptional writing skills, with a proven ability to craft compelling copy for emails and collateral that resonates with specific audiences and value propositions

Proven ability to work effectively across marketing and sales organizations

Demonstrated ability to analyze marketing data, derive actionable insights, and make data-driven decisions to optimize campaign performance and achieve goals

Experience working in a fast-paced, high-growth software company where change is a constant

Self-starter, ability to lead innovative, entrepreneurial efforts and drive for excellence

Ability to manage multiple projects, determine project urgency and execute detailed action plans

Able to function independently, as well as collaboratively with other team members

Preferred

Familiarity with Smartsheet, Salesforce, Pardot, Hubspot, and Outreach a plus

Benefits

A great 401(k) plan: Our own! Our 401(k) includes a dollar-for-dollar employer match up to 4% of compensation (immediately vested) and $0 plan fees

Top-of-the-line health plans, as well as dental and vision insurance

Competitive time off and parental leave

Addition Wealth: Unlimited access to digital tools, financial professionals, and a knowledge center to help you understand your equity and support your financial wellness

Lyra: Enhanced Mental Health Support for Employees and dependents

Carrot: Fertility healthcare and family forming benefits

Candidly: Student loan resource to help you and your family plan, borrow, and repay student debt

Monthly work-from-home stipend; quarterly lifestyle stipend

Engaging team-building experiences, ranging from virtual social events to team offsites, promoting collaboration and camaraderie.