Realtor.com · 9 hours ago
Senior Director of Product, Personalization & Intelligence
Realtor.com is a leading online real estate platform that connects buyers, sellers, and renters with trusted insights. They are seeking a Senior Director of Product, Personalization & Intelligence to lead the product strategy for core intelligence systems and personalization experiences, managing a team of Product Managers and overseeing the development of personalized user experiences.
PropTechReal EstateRental Property
Responsibilities
Define and Deliver the Intelligence Roadmap: Own, define, and deliver the end-to-end product roadmap for the core Intelligence Platform to support personalization on consumer-facing surfaces
Platform Product Management: Define the long-term vision, architecture, and capabilities of the underlying Intelligence Platform and MarTech stack, partnering with engineering and data leadership to enforce data quality and governance
Results-Driven Prioritization: Prioritize product initiatives that drive key business outcomes, specifically optimizing user engagement, retention, and lead submission by delivering highly relevant, tailored experiences
Stakeholder Management: Work with various stakeholders to take in requirements and requests and prioritize them accordingly
Personalization Orchestration: Oversee the development of insights and orchestration layers to transform ML models and insights into actionable elements via the front end
Recommendation Intelligence: Direct the product roadmaps for core ML-driven systems, including leading ML-driven recommendation systems (e.g., Similar Homes, Personalized Ranking)
Model Integration: Expose personalization logic to front-end surfaces (app, web, CRM communications)
In-Product Experience Ownership: Oversee front-end in-product components such as registration flows, app first-time user experience, notifications center, in-product nudges (in-app messages)
Dynamic Component Partnership: Partner with existing page owners to create dynamic page components/layouts that increase revenue and consumer engagement
Membership & Identity Systems: Drive the roadmap for Membership—encompassing Identity Resolution, Authentication, and Registration flows—as well as Consumer Profile Service (CPS), and Geo Intelligence (DomGeo), ensuring a unified view of the user to power all personalized features and marketing activation
Architecture & Scalability: Oversee the design, engineering, and implementation of a scalable architecture, ensuring seamless data flow, system uptime, and integration between the core MarTech stack and downstream activation channels
MarTech Vision & Consolidation: Drive the strategic and technical vision for the core consumer data and activation ecosystem. Evaluate current systems & services (internal + vendor) to inform a strategy to consolidate platforms and address technical debt
CDP Strategy: Direct the full lifecycle of Customer Data Platform (CDP) readiness to support on-site and off-site personalization, including vendor selection and onboarding, leading to a decision on investment
Off-site Partnership: Act as a key partner to CRM and Marketing teams to ensure a unified, personalized approach across all channels
Segmentation Governance: Partner with the data team to strategically manage the governance of data in the CDP to ensure accurate and consistent use across the consumer organization
Management & Mentorship: Lead, mentor, and hire a team of Product Managers, establishing dedicated PM coverage for the Personalization use cases and the core Intelligence Platform
Cross-Functional Alignment: Define the operating model for this horizontal team, collaborating with Engineering, Data Science, and Consumer organizations to gather requirements and drive adoption of shared intelligence capabilities
Serve as a core member and lead the formation of the PLF, providing effective consultation and direction on capabilities, tooling, and development to Product and Marketing teams
Qualification
Required
Bachelor's degree or equivalent experience required
Minimum of 12 years' experience with at least 7 years in leadership roles
Experience managing enterprise-level martech platforms or internal intelligence systems, as well as engineering roadmaps
AI knowledge and experience
People management experience
Preferred
Previous hands-on engineering experience a plus
Prior consumer marketplace experience a plus
Benefits
Warm, welcoming, and inclusive culture
Intellectual challenges
Development opportunities
Company
Realtor.com
Realtor.com is an online platform that allows users to search for real estate property records, houses, condos and lands. It is a sub-organization of Move.
H1B Sponsorship
Realtor.com has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (62)
2023 (26)
2022 (83)
2021 (88)
2020 (52)
Funding
Current Stage
Late StageRecent News
HousingWire.com
2025-12-30
MarketScreener
2025-12-24
2025-12-06
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