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Insider One · 1 month ago

Senior Product Marketing Manager - USA

United States

Full-time

Remote

Senior Level

Insider One is the #1 platform that combines marketing and customer engagement tools for peak performance. The Senior Product Marketing Manager will develop messaging, execute go-to-market strategies, and drive product adoption while working in a fast-paced, high-growth environment.

Artificial Intelligence (AI)CRMDigital MarketingProductivity Tools

Growth Opportunities

Responsibilities

Develop and execute integrated, multi-channel GTM strategies and campaigns for new and existing products, leveraging digital marketing technologies across channels such as email, mobile, social media, paid digital, SEO, and content marketing

Create compelling product narratives and clear value propositions that differentiate the platform in the market, ensuring consistency across all customer touchpoints

Conduct ongoing market research and competitive analysis to identify trends, opportunities, and threats, refining product positioning and informing product development

Gather and analyze customer feedback, behavioral data, and segmentation to inform product enhancements, lifecycle programs, and personalized marketing initiatives

Develop high-impact thought leadership and product content —including pitch decks, product briefs, product guides, webinars—to empower internal teams and support our demand generation goals

Qualification

Product marketingGo-to-market strategyMarket researchB2B SaaS experienceCloud services knowledgeCultural fluencyCommunicationGrowth mindset

Required

A solid track record of experience in product marketing, product management, consulting, competitive intelligence or similar roles in technology and startup environments

Motivation to master the cultural fluency required to thrive in a global organization (26 countries and counting) and naturally navigate culturally diverse work spaces with confidence and grace

Ability to operate with an exceptional level of autonomy and growth mindset

Previous experience in high-growth B2B SaaS enterprise software and services

Deep industry knowledge of cloud services, marketing automation, and marketing technology platforms

Experience collaborating with and presenting to senior executives

Excellent written and verbal communication skills