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Risepoint · 1 day ago

Senior Director, Content Marketing

United States

Full-time

Remote

Director/Executive

10+ years exp

Risepoint is dedicated to expanding access to high-quality education for regional universities. The Senior Director, Content Marketing is responsible for shaping content strategy across the partner ecosystem, leading a team to develop marketing copy that resonates with prospective students and drives enrollment.

EducationHigher EducationUniversities

Responsibilities

Build and own a scalable, insight-driven content strategy that maximizes discoverability across channels, ensuring partner programs surface in traditional search, AI-Enabled search (AEO) and emerging discovery platforms (Reddit, Tiktok, etc)

Develop full-funnel content frameworks that clearly define audience, purpose, messaging hierarchy, and channel-specific formats. Establish how messaging ladders into SEO/AEO requirements while still reflecting brand storytelling and audience needs

Act as a thought leader on AEO/SEO content

Translate complex partner brand strategies into clear, differentiated content plans that resonate with prospective students

Define and maintain editorial standards, voice guidelines, and review processes that ensure quality, clarity, and consistency

Act as the strategic content lead across campaigns and initiatives, connecting storytelling to measurable business outcomes

Evangelize the use of emerging tech and AI to streamline and optimize workflows and deliverables

Lead the integration of AEO/SEO best practices into every content type and channel

Use analytics, performance dashboards, and student behavior data to continuously refine content strategies and priorities

Build a roadmap for content testing and experimentation including messaging variants, format tests, and modular content strategies

Lead the integration of structured content and metadata strategies that support personalization, AEO, and omnichannel performance

Leverage search and AI insights to proactively identify emerging topics, gaps, and high-opportunity content areas

Support keyword strategy ensuring content aligns with the evolving ways students search

Lead, mentor, and grow a team of writers, editors, managers and strategists, and their direct reports

Align team structure, roles, and processes to support evolving business needs across a portfolio of university partners

Establish performance goals, workflows, and review cadences to improve speed, quality, and impact of content delivery

Champion a culture of creativity, collaboration, and accountability within the content team and across functions

Oversee onboarding, training, and upskilling programs to ensure the team remains current on best practices, tools, and trends

Serve as the strategic bridge between Brand, Content, and Creative teams to ensure integrated, high-impact storytelling

Collaborate with Digital Experience, particularly SEO/AEO and Integrated Marketing to align content with student journey stages and product narratives and create a unified discoverability strategy

Partner with paid media to ensure paid/organic discoverability are integrated, maximizing both scale and efficiency

Partner with the AI Enablement Lead to embed generative AI tools into planning, briefing, and production workflows

Work closely with Partner Marketing and Field teams to localize content strategies and align with institutional needs

Represent the content function in leadership forums and cross-functional planning meetings, providing a strong POV on content’s role in growth

Build strong relationships with cross-functional stakeholders, proactively setting and managing expectations around content scope, timelines, and outcomes to ensure alignment and accountability across initiatives

Manage relationships with cross-functional stakeholders across Marketing, Paid Media, Digital Experience, Brand, Content, and Partner teams, ensuring creative alignment, clarity of expectations, and timely feedback loops

Perform in accordance with Risepoint Policies

Perform other duties as assigned

Qualification

Content strategySEO strategyAI-enabled searchEditorial leadershipData analysisTeam leadershipCollaborationCreativityCommunication

Required

Bachelor's Degree Journalism, Communications, English, Marketing, or a related field

Master's Degree Strategic Communication, Integrated Marketing Communications, Digital Media

10+ years of experience in content strategy, brand storytelling, editorial leadership or SEO/AEO content strategy within a fast-paced, marketing driven, digital-first organization (inhouse and agency experience preferred)

Proven experience building full-funnel content strategies that align with business objectives, brand voice, and audience needs — from awareness to conversion and beyond

Proven expertise in SEO strategy, AI-enabled search and content discoverability with measurable results in driving organic growth across multiple channels

Deep knowledge of search algorithm evolution, structured data, schema and metadata strategies that improve content ranking and visibility in AI-driven ecosystems

Experience leveraging search intelligence tools to inform strategy and execution

Advanced knowledge of keyword research, clustering, and semantic optimization with proven success scaling organic visibility and traffic

Experience building keyword driven editorial strategies and connecting them to measurable outcomes

Deep understanding of messaging development, narrative structure, and content channel strategy (web, social, email, video, paid, etc.)

Strong editorial judgment and exceptional writing/editing skills able to balance creativity with precision, and brand storytelling with performance goals

Experienced leader and mentor with a track record of building and scaling content teams, elevating quality, and fostering a culture of accountability, collaboration, and growth

Comfortable working across complex, matrixed environments with multiple stakeholders and competing priorities

Strong analytical mindset —able to use data and insights to drive decision-making, experimentation, and optimization

Adept at partnering with design, UX/DX, and video teams to bring cohesive narratives to life across touchpoints

Experience with AI-driven content creation tools or large-scale personalization programs such as Jasper, Claude, Boords, and Katalist