Calyan Wax Co. · 2 months ago
Grocery Sales Director
Arlington, Texas, United States
Full-time
Hybrid
Lead/Staff, Director/Executive
$100K/yr - $150K/yr
5+ years expCalyan Wax Co. is a mission-driven home fragrance company known for its exceptional customer service and commitment to social impact. The Grocery Sales Director will lead the strategic growth of grocery accounts and manage key partnerships, ensuring effective execution of sales plans and support for distributor partners.
Consumer GoodsE-CommerceManufacturingRetail
Responsibilities
National Account Management
Growing current key accounts through consistent review of assortments/velocity data, on-time and data-supported product and promotion submissions, prompt response and service, and detailed management of distributor partners that support the service of each account. Includes: Whole Foods Market, Sprouts Farmers Market, Fresh Thyme, and HEB
Collaborating with Product Development to strategically plan out seasonal and everyday assortment submissions to each retailer on time
Managing and supporting Chain Account Manager to grow current regional grocery accounts and develop new business
Planning out and attending retailer-specific and other strategic tradeshows to enrich current accounts and develop new business
Fostering and growing relationships with distributor partners
Ensuring correct item set up for new assortments and managing process of discontinued items
Monitoring inventory levels at each DC— ensuring we are selling through inventory sold to distributors
Managing distributor promotional/catalog calendars— ensuring execution of ad campaigns with marketing department
Holding accountable and supporting the deduction audit and dispute process
Planning out and attending strategic distributor trade shows
Training and support of distributor sale’s teams
Setting strategic promotions for each key retail partner
Maintaining a 12-month promotional calendar—logging each promotion solidified with retailer into the calendar along with expected trade spend dollars and units sold
Ensuring promotions are executed at the store level
Auditing promotion performance data (sales lift, unit lift, new sales baseline after promo) for future promotional enrichment
Working with each key retail partner to develop annual promotional plans that drive profitable and sustainable growth
Prepping annual trade plan for leadership review
Maintaining a 6-month grocery sales forecast broken down by distributor and retailer
Maintaining a 6-month demand plan based on distributor stock levels, velocity data, new/disco SKUs, promotions scheduled, and new accounts
Prepping and contributing in bi-weekly S&OP meetings
Prepping annual sales forecast plan for leadership review
Weekly review of retail and distributor sales and velocity (units/store/week) performance
Weekly review of distributor inventory levels
Tracking and reviewing KPI’s via company scorecards
Working with data partners to streamline report generation and increase visibility into key data metrics
Managing and giving strategic direction to Chain Account Manager and Sales Support Manager
Running effective weekly sales meetings to review key data, ensure execution of account management, review sales pipeline, assign action items/hold accountable deadlines, encourage team
Setting sales goals and reviewing compensation structures for direct reports
Quarterly performance reviews and goal setting with each staff member
Maintain Grocery department SOPs and ensure department staff members are adequately trained on each process
Qualification
Required
5+ years in CPG industry managing grocery accounts and working with UNFI/KeHE or other key grocery distributors
5+ years in a strategic/management sales role
Proven ability to drive revenue growth
Proficiency in Microsoft Excel
Financial acumen and experience in analyzing P&L statements and setting budgets/sales targets
Category and shopper acumen—ability to understand our consumer base to better inform strategy/brand direction
Company
Calyan Wax Co.
Calyan Wax Co. is a manufacturer, retailer, and online shop of natural soy candles.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Jacob Johnson
CEO/Founder
Company data provided by crunchbase