Block · 3 days ago
Senior Integrated Marketing Lead, Consumer Campaigns (Cash App & Afterpay)
United States
Full-time
Remote
Senior Level, Lead/Staff
$198K/yr - $297K/yr
12+ years expBlock is a technology company that aims to redefine the world’s relationship with money through its innovative financial products, including Cash App and Afterpay. The Senior Integrated Marketing Lead will be responsible for defining and delivering consumer campaigns that drive brand and product impact, focusing on integrated marketing strategies that resonate with consumers and connect to cultural moments.
Financial Services
Responsibilities
Define and lead the integrated consumer campaign strategy across Cash App and Afterpay, ensuring alignment with brand vision, product priorities, and long-term growth goals
Own the development of full-funnel campaign frameworks — from audience insight and strategic positioning through creative expression, channel activation, and measurement
Partner closely with Creative Strategy and Brand Design to shape distinctive, culturally resonant creative platforms that connect product benefits to real consumer moments and communities
Lead cross-functional go-to-market planning across Product, Creative, Brand Media, Data Science, and Comms to deliver cohesive, high-impact campaigns
Act as a senior marketing leader who can influence across disciplines and levels, bringing clarity, conviction, and momentum to complex initiatives
Own end-to-end campaign investment planning and budget allocation across paid, owned, and earned channels — ensuring media strategies ladder up to campaign objectives
Partner with Channel, Brand Media, and Finance teams to allocate spend intelligently across upper- and lower-funnel efforts, balancing brand building with performance impact
Activate campaigns across a diverse media mix (e.g., video, digital, social, OOH, partnerships, experiential), optimizing for reach, relevance, and results
Manage and steward large-scale budgets ranging from $10M to $50M+, with strong financial discipline and accountability
Translate complex financial and product capabilities (e.g., banking, payments, BNPL) into clear, compelling consumer narratives that drive understanding and trust
Connect product storytelling to cultural moments, communities, and lived experiences — ensuring campaigns feel timely, authentic, and emotionally resonant
Champion a consumer-first mindset, ensuring campaigns reflect diverse audiences and elevate Cash App and Afterpay’s role in people’s financial lives
Partner with Customer Insights and Data Science to develop learning agendas and measurement frameworks that assess brand health, product lift, and campaign effectiveness
Use insights to continuously optimize creative, media, and investment strategies — applying learnings to future campaigns
Ensure brand consistency and excellence across all consumer touchpoints while evolving creative expression based on performance and cultural shifts
Partner with Creative teams and external agencies to develop campaign platforms, assets, and evergreen content that scale across the portfolio
Qualification
Required
12+ years of progressive experience in integrated marketing, brand marketing, or campaign leadership, ideally within consumer technology, financial services, or culturally driven brands
5+ years of direct ownership of large-scale, full-funnel campaigns, including budget management and cross-channel investment planning
Proven track record of leading high-impact consumer campaigns that drive measurable brand and product lift
Deep expertise in campaign strategy, creative development, and media activation — with strong instincts for what breaks through culturally
Experience managing and optimizing multi-million-dollar budgets with financial discipline and ROI focus
Strong analytical mindset with the ability to translate data and insights into clear strategic and creative direction
Benefits
Remote work
Medical insurance
Flexible time off
Retirement savings plans
Modern family planning
Company
Block
Block is one company built from many blocks, all united by the same purpose of economic empowerment.
10001+ employees
H1B Sponsorship
Block has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (257)
2024 (253)
2023 (260)
2022 (297)
Funding
Current Stage
Late StageLeadership Team
Amrita Ahuja
Chief Financial Officer
Lookman Olusanya
CFO, Square
Recent News
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