Apply on Employer Site

Purpose Brands, LLC · 12 hours ago

Consumer Insights Manager

Woodbury, MN

Full-time

Hybrid

Mid, Senior Level

$105K/yr - $120K/yr

5+ years exp

Purpose Brands, the parent company of multiple fitness brands, is seeking a Consumer Insights Manager to enhance their understanding of customer behaviors and market dynamics. The role involves leading research initiatives and delivering insights that inform brand strategy and product development across their portfolio.

Health Wellness & Fitness

Responsibilities

Serve as a strategic insights partner to brand, marketing, and product teams, helping define learning priorities and research approaches

Lead the scoping, design, and execution of qualitative and quantitative research, including ad hoc, foundational, and tracking studies

Combine customer feedback, category trends, and competitive intelligence to identify opportunities, risks, and market shifts

Deliver synthesized insights and actionable guidance that support brand strategy, audience development, product innovation, and experience design

Manage external research partners to ensure quality execution and adherence to timelines and budgets

Champion the voice of the customer and help strengthen a customer-centric culture across Purpose Brands

Serve as the primary insights partner for Purpose Brands’ international markets, supporting audience understanding, brand performance, and market dynamics

Lead the scoping, design, and execution of international market research (ad hoc, foundational, syndicated, and partner-led studies)

Analyze and synthesize global research to identify trends, opportunities, and country-specific needs that inform brand, product, and market strategy

Partner with international marketing and operations teams to translate insights into actionable recommendations that drive growth and market relevance

Coordinate with global and regional stakeholders to ensure research quality, consistency, and alignment with enterprise learning agendas

Qualification

Consumer InsightsMarket ResearchVendor ManagementMedalliaProject ManagementAnalytical MindsetCustomer Journey MappingCX FrameworksSalesforceTableauPower BICommunication SkillsRelationship BuildingPresentation Skills

Required

Bachelor's degree in Business, Marketing, Customer Experience, or related field

5+ years of experience in customer experience program management, marketing operations, or vendor/platform management

Proven experience managing Medallia or a similar CX platform across multiple brands or business units

Strong vendor management and contract negotiation skills

Demonstrated success leading cross-functional initiatives in complex organizations

Excellent communication, relationship-building, and presentation skills

Analytical mindset with the ability to turn insights into strategic action

Highly organized with strong project management skills

Preferred

Experience in fitness, hospitality, franchising, or multi-brand organizations

Experience conducting research in international markets

Medallia Admin Certification or equivalent platform expertise

Familiarity with customer journey mapping and CX frameworks

Proficiency in Salesforce, Tableau, Power BI, or similar reporting tools

Benefits

Medical, Dental and Vision Coverage

Hybrid Work Environment

Life and Disability Insurance

Unlimited Time off + Paid Holidays

Fridays off between Memorial Day and Labor Day

401(K) Savings Plan Matching at 4%

10 Coaching and Therapy sessions

Mental Health Benefits

Brand Discounts & Reimbursements

In-house workout facilities

Professional Development Opportunities

Team Building, Employee Engagement Activities & so much more

Company

Purpose Brands, LLC

Purpose Brands, LLC provides fitness, nutrition and wellness support and services to more than 7,000 communities and millions of people around the world.

Founded in 2002

Woodbury, MN, US

201-500 employees