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Spectrum · 15 hours ago

VP, Media & Sponsorships

Stamford, CT

Full-time

Onsite

Director/Executive

$190K/yr - $317K/yr

15+ years exp

Spectrum is a leading provider of communication and entertainment products in the U.S. The VP, Media & Sponsorships will shape media and sponsorship strategy, lead a team, and manage significant budgets to drive growth and brand elevation across various advertising channels.

Digital EntertainmentInternetTelecommunications

No H1B

Responsibilities

Serve as the senior media leader in the marketing organization; provide strategic guidance and oversee execution of significant budget

Mindset of media as a sales driver; focus on sales goals and attaining objectives with strong attention to results and optimization

Possess a blend of both online and offline media skills, embracing change and constantly testing new partners, tactics, strategies and platforms to maximize ROI. Utilize deep experience with complex attribution methodologies and media modeling strategies to evaluate quantitative performance; demonstrate qualitative value of growing the company’s brand

Lead major negotiations with agencies, publishers and vendors to ensure maximum value for the company’s dollar – be a zealous advocate for company’s best interest with true ownership mindset of budget

Direct paid and owned media teams to manage campaigns and test cycles for customer acquisition and upgrade from inception through post campaign analysis

Drive advertising efficiencies and effectiveness; accountable for multimillion dollar media budget, ROI and cost per acquisition to drive profitable revenue and operating cash flow

Develop and maintain responsive and reliable relationships with external media vendors and advertising agencies

Make advertising purchase decisions that reach all key demos and channels; including but not limited to traditional media, digital media, regional sports, multicultural programming, etc. for both urban and rural DMAs. Negotiate contracts with advertising agencies; sharply focus on maximizing spend and reach

Partner with remaining marketing leaders to ensure final creative and placements are aligned with strategy and brand, consistent with target audience

Supervise a team that develops, maintains and communicates campaign calendars for all targets, products, offers and geographic areas

Communicate with internal and external research groups, industry organizations and other sources of expertise

Set and achieve deadlines for multiple simultaneous projects, ensuring accuracy and efficiency in deliverables

Responsible for hiring, training and developing staff, and driving a high-performance culture and environment

Qualification

Media strategyBudget managementAdvertising negotiationsData analysisStrategic communicationTeam leadershipExcel proficiencyPowerPoint proficiencyEnglish proficiencyOrganizational skillsProblem-solvingAttention to detailTeamworkPresentation skills

Required

Bachelor's degree in Business, Marketing or related discipline and/or an equivalent experience

15+ years of advertising experience

8+ years of management experience

Ability to read, write, speak and understand English

Ability to communicate in a clear, straightforward, and professional manner

Demonstrated organizational and strategic agility

Ability to anticipate, manage, and adapt to changing competitive landscapes

Ability to work well with people from all levels of the organization, many different disciplines and varying degrees of technical and business expertise

Create, strategic, and “thinks outside of the box”

Ability to conduct formal presentations to all levels of management on issues or findings

Ability to make decisions and resolve problems while working under pressure

Ability to work independently and supervise and motivate others

Ability to analyze and interpret data to make recommendations based on analysis and expertise

Strong attention to detail balanced with the ability to think strategically

Highly developed capacity for teamwork and a strong focus on the customer

Penchant to work with a sense of urgency

Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications

Preferred

MBA or related master's degree preferred

Industry-specific experience preferred

Experience with budgets in excess of $100M preferred

Knowledge of cable television, high speed Internet and mobile products and services preferred

Benefits

Comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life

Company

Spectrum

Glassdoor3.3

Spectrum is a cable telecommunications company that offers a range of home entertainment and information services. It is a sub-organization of Charter Communications.

Founded in 1989

Stamford, Connecticut, USA

10001+ employees