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Nexon America · 6 hours ago

Marketing Manager, CRM

El Segundo, CA

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $95K/yr

3+ years exp

Nexon America is a global video game publisher seeking a Marketing Manager - CRM to lead player lifecycle marketing across multiple titles. This role involves defining strategy, overseeing campaign execution, and driving measurable impact through various communication channels.

GamingInformation TechnologyInternetPC GamesPublishingSoftware

Responsibilities

Manage and deploy all email, SMS, and push notification campaigns, win-back programs and player lifecycle initiatives. Project manage and liaise with stakeholders (Brand, Production, Creative, Web Dev, Business Intelligence, etc.) to create impactful owned-channel marketing campaigns and ensure quality from start to end

Act as Iterable expert internally — build, QA, optimize, and troubleshoot complex journeys, segmentation logic, and performance reporting. Monitor email deliverability and ensure best practices are met for data privacy, opt-in standards, creative, etc

Create benchmark data and best practices for future initiatives from internal products and competitors. Optimize email/SMS/Landing page campaigns through continual testing of creative, messaging, targeting, etc

Monitor email and CRM results for optimizations and ensure KPIs are being met while providing recommendations based on results

Ad-hoc reports and other duties as assigned

Qualification

IterableEmail Marketing SolutionsCRM Campaign ManagementData AnalysisProject ManagementOrganization & DetailJIRATableauMicrosoft OfficeGoogle SuiteCommunicationSelf-MotivationCritical Thinking

Required

3 to 5+ years of hands-on experience with owned-channel marketing (email, push, SMS, landing pages, etc.) marketing with knowledge of best practices and optimizations in the digital space

Hands on experience executing multiple CRM campaigns in a fast-paced environment from planning to deployment

Experience in building GTM plans with clear goals and tactics, and compiling post-mortem reports after each campaign

Proven track record of creating, implementing and optimizing email and push programs to meet business goals

Experience running triggered email campaigns and making optimizations throughout the program period

Ability to develop structured and ad hoc campaign reports incorporating multiple data points from product, website, campaigns, etc

Ability to adapt and solve problems calmly without losing focus of the original goals or objectives

Experience managing multiple projects with cross-functional teams

Bachelor's Degree in a quantitative field

Hands-on experience with Email Marketing Solutions such as Iterable, SFMC, Braze, etc

Organization & Detail: Very organized with excellent time-management and project management skills, maintaining impeccable attention to details, deadlines, and accuracy

Communication: Possess excellent interpersonal and communication skills, while maintaining an ability to always stay focused on the work at hand

Self-Motivation: Results-driven personality who is self-motivated, able to manage priorities with self-sufficiency, and consistently deliver high quality work despite managing multiple projects in a fast-paced environment

Passion for entertaining people and excited to be part of a team that works the same way

Application of critical thinking and analysis to projects and workflow

Ability to take direction, be solution driven and manage priorities with self-sufficiency with potential remote team members

Adept at managing up and in partnership with a complex matrix of partners across regions

Microsoft Office & Google Suite experience

Preferred

Gaming or Entertainment experience a plus but not required

Experience owning multiple IP's or brands is a plus

Basic HTML knowledge, data pipelines, and integrations is a plus

JIRA, Confluence, Tableau, and/or other project management tools (Preferred)

Benefits

Medical, dental and vision plans for you, your spouse or domestic partner and your children

Annual employer contribution to a health savings account

Company paid hospital indemnity benefits

Company paid life, AD&D, short-term and long-term disability benefits

Access to voluntary life and AD&D for yourself and your dependents

Flexible spending accounts

401(k) savings plan with a company match

Pet insurance

Monthly wellness credit

Lunchtime yoga

Language classes

Bi-monthly catered lunches

Monthly happy hours

Well-stocked snack bar

Paid time off

Sick days

Company holidays

Year-end break

Company

Nexon America

Nexon is building a workplace based on mutual respect, good humor, and the pursuit of excellence because we believe that great games can only be built by amazing people.

Founded in 2002

Tokyo, Tokyo, JPN

201-500 employees