BoF Careers · 1 month ago
Ralph Lauren Brand Manager - Miami
New York, NY
Full-time
Onsite
Mid LevelRalph Lauren Corporation is a global leader in the design and marketing of premium lifestyle products. The Brand Manager will be the primary point of contact for the growth of various Ralph Lauren brands, focusing on developing relationships with key wholesale partners and executing company strategies to enhance brand presentation.
Marketing & Advertising
Responsibilities
Cleary understand and can articulate of the state of the business including annual volume, category performance, best sellers, and in-season trend for your business, as well as communicating Wins and Opportunities
Send business recaps covering sales trends, sell through of key programs, class selling, AUR and performance of core replenishment to identify and communicate overall learnings, best performers and opportunities with account and internal partners, as well as leadership
Consistently communicate business needs with Store Management, RL Sales Partners, and Retail Development leadership team to identify immediate and ongoing opportunities from store visits
Build & maintain strong account/store partnerships & relationships through continuous collaboration
Execute strategies outlined by leadership team to drive sales growth and profitability
Execute strong, well-balanced merchandise statements consistent with Ralph Lauren strategies & guidelines
Execute floor moves based on seasonal directives, incoming receipts & modify as required based on business trends
Walk each respective family of business on a consistent, weekly basis; make productive assessments and act where needed in a timely manner
Ensure the store maintains the highest level of maintenance standards as well as timely execution of processing new inventory for the floor, price changes and markdowns
Ensure store team maintains an organized stockroom for easy product replenishment
Conduct monthly product and selling seminars to create an educated and professional RL Selling Team, with the goal of improving regular priced selling while keeping the customer at the center
Maintain full staffing levels and move with urgency to partner with store team to fill open roles in a timely manner as well as maintaining an active involvement in the selection/interviewing process of any potential candidates
Partner with in-store teams to continually assess quality of staff to ensure we have best in class talent using sales/productivity metrics as our guide when available
Provide and demonstrate elevated selling and customer engagement techniques to empower the team to sell more
Qualification
Required
Highly organized and able to successfully multitask execution of in store needs with operational discipline
Able to articulate your vision to inspire others, from customers to colleagues to store teams
Able to develop influential and collaborative relationships across teams and functions, both internally and externally
Strong business acumen; and a numbers driven mindset
Previous leadership skills demonstrated
Motivated, independent, initiative-taker with a professional attitude
Proficient computer knowledge (Excel, PowerPoint) and basic photography skills
Ability to travel overnight occasionally when needed
Preferred
College degree preferred
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase