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Suntory Global Spirits · 7 hours ago

Customer Marketing Manager, GTR

New York, NY

Full-time

Onsite

Mid, Senior Level

$110K/yr - $115K/yr

7+ years exp

Suntory Global Spirits is the world's third largest leading premium spirits company, focused on crafting high-quality spirits and delivering exceptional experiences. The GTR Customer Marketing Manager will be responsible for customer marketing, activation, and category management in the Americas, collaborating with brand and commercial teams to execute strategic objectives and enhance brand visibility.

ManufacturingRetailWine And Spirits

Responsibilities

Develop the annual customer marketing plan in close collaboration with Key Account Managers for key customers in the region based on global brand strategies and regional priorities

Build broad-based knowledge of key global and regional trends as well as competitive environment

Develop insight-driven and category growth-led customer propositions

Manage Brand Investment through budgeting, tracking, and implementation of expenditures

Co-manage the P&L with the Key Account Manager, delivering ROI on all marketing activities

Deliver activation, visibility, and promotional plans, ensuring tactical activations and long-term visibility objectives are executed brilliantly, with a focus on key strategic locations and premiumization

Plan and execute brand campaigns, product launches, and consumer events in line with brand guidelines to achieve overall brand objectives

Partner with the Digital Marketing Manager to define and implement brand digital strategy across retailers’ e-commerce sites and social media platforms

Serve as the key point of contact for customers regarding marketing initiatives and collaborate with the Commercial team to manage business performance

Build best-in-class partnerships with customers, team members, and domestic market contacts

Review activation tools for effectiveness and work with the Brand Marketing team to enhance engagement and impact

Conduct category analysis to report on performance (depletions) versus the category to understand overall performance

Review activation and promotional effectiveness and recommend actions to improve performance as needed (ROI)

Drive online conversion using the most relevant platforms and digital tools

Qualification

Trade marketing experienceCustomer marketing strategyAnalytical skillsFMCG industry knowledgeDigital marketing strategyNegotiation skillsCustomer orientationSpanish proficiencyInterpersonal skillsOrganizational skills