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Medius · 3 hours ago

Digital Marketing Specialist

Jacksonville, FL

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Medius is a global leader in cloud-based spend management solutions, focused on transforming finance with innovative technology. The Digital Marketing Specialist will be responsible for enhancing Medius' web presence and supporting digital marketing campaigns to drive lead generation and improve customer journeys.

AccountingAnalyticsArtificial Intelligence (AI)FinTechInformation TechnologySoftware

Growth Opportunities

Responsibilities

Support web content development and design projects as needed

Build PPC landing pages and assist in building and optimizing key lead generation pages on our web sites including solutions, events, webinars, resources etc

Work with the lead content engineer and our digital agency to assist with design and UX efforts, ensuring that brand standards are met and designs can be brought to market in a scalable way

Support web optimization efforts to improve user experience, organic performance and lead generation using A/B testing, user research and best practices to inform changes

Assist with analytics projects to monitor traffic, funnel conversion, page performance, and ROI to ensure that content experiences are performing and aligned with marketing goals

Assist in developing, implementing, and managing multi-channel digital marketing campaign in collaboration with the digital team, our external agency, and marketing and sales stakeholders. Includes a range of SEO, PPC, social and GEO projects

Content creation and management: create or coordinate the production of engaging content, including blog posts, social media posts, graphics and videos to support web and digital initiatives

Stay informed on market trends, digital strategies, competitor activities, and B2B buying behaviour to inform digital marketing strategies

Disseminate information about digital marketing programs and activities within marketing and the wider organization to keep stakeholders informed

Contribute to top line digital goals, including traffic growth and new leads/MQL targets

Meet SLAs for content and web projects, help digital marketing achieve pipeline metrics, and gain positive internal feedback on quality/ timeliness of work

Work under the lead content engineer to build pages and update content in the content management system to optimize and expand the Medius global web presence (medius.com and Expensya.com)