Apply on Employer Site

WGN-TV · 1 hour ago

WGN-TV Account Executive, New Business Development

Chicago, IL

Full-time

Onsite

Entry, Mid Level

$50K/yr - $60K/yr

2+ years exp

WGN-TV is seeking an innovative sales leader with a zest for the broadcast/digital sales business. The role involves growing WGN-TV’s advertiser list, developing new direct business revenue, and maintaining positive relationships with clients and agencies through the sale of commercial television spots and digital assets.

BroadcastingInternetMobileNewsTV

Responsibilities

Responsible for growing WGN-TV’s advertiser list, developing new direct business revenue and growing WGN-TV’s market share through the sale of commercial television spots, specials, sports and digital assets at the highest attainable rates

Expected to develop and maintain a positive working relationship with clients and agencies through frequent contact in person or by telephone and to promote the station and sell available airtime and digital solutions

Prepare sales presentations to sell commercial airtime and digital solutions utilizing available in-house ratings research materials, knowledge of the advertisers and agencies and their advertising needs, knowledge of the local marketplace competition and available station commercial time

Qualification

Television advertising salesDigital advertising salesNew business developmentMarket analysisResearch tools proficiencyExcel proficiencyPowerPoint proficiencyInfluencing skillsVerbal communicationWritten communicationNegotiation skills

Required

Minimum of two years buying/selling television/radio/Digital advertising in a major market is preferred but not mandatory

Requires demonstrable knowledge of the local market, rating services, new business development, multimedia, available research tools and other means for creating non-traditional revenue i.e.(digital, social etc.)

Requires analytical and technical skills to analyze the market, package, price and sell available airtime

Good verbal and written communication skills to effectively communicate with negotiate and influence internal and external contacts

Comfortable with Excel, PowerPoint a must; familiarity with Matrix, Wide Orbit a bonus

Valid Driver's License