Microsoft · 4 hours ago
Blog Strategy - Sr. Marketing Manager
Redmond, WA
Full-time
Onsite
Mid, Senior Level
$106K/yr - $204K/yr
5+ years expMicrosoft is a leading technology company, and they are seeking a Sr. Marketing Manager to drive a high-performing blog presence across their flagship properties. This role focuses on leveraging data-driven insights to optimize customer journeys and influence content decisions, ensuring that blogs deliver measurable impact on engagement and product adoption.
Application Performance ManagementArtificial Intelligence (AI)Business DevelopmentData ManagementDevOpsInformation ServicesInformation TechnologyManagement Information SystemsNetwork SecuritySoftware
Responsibilities
Use engagement, SEO, and conversion data to identify high-impact opportunities
Influence PMMs and stakeholders with insights that guide what gets prioritized and why
Maintain governance of blog portfolio (audience alignment, topic coverage, avoiding overlap)
Recommend best-known methods for structuring posts, linking journeys, and improving discoverability
Map blog experiences to clear funnel goals (awareness, consideration, conversion, adoption)
Partner with lifecycle, campaigns, and web teams to ensure blogs connect to next steps (CTAs, trials, demos, events)
Understand friction points and propose/test fixes to reduce bounce and deepen engagement, and provide those insights to Product Marketing Managers
Build reporting frameworks to track performance across 18 blogs
Translate analytics into actionable recommendations for PMMs and leadership
Drive quarterly reviews and executive briefings on blog impact and optimization strategies
Connect PMMs, SEO specialists, marketing channel owners, and vendor teams to deliver cohesive experiences
Facilitate integrated planning and capacity management across multiple stakeholders
Recommend improvements in workflows, tagging, taxonomy, and analytics to increase efficiency and measurability
Champion automation and AI-powered insights to simplify operations and improve decision-making
Qualification
Required
Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience
5+ years in content marketing, digital strategy, or performance analytics in B2B
3+ years managing blog experiences
3+ years managing complex workflows and multiple stakeholders at scale
3+ years mapping content to measurable outcomes (traffic quality, engagement depth, conversion)
Preferred
Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience
Experience presenting insights, strategies and recommendations to the most senior levels in an organization
Proven understanding of SEO fundamentals and how they inform prioritization and optimization
Experience working with enterprise software, cloud, AI, and security
Demonstrated ability to simplify complex data into clear, actionable recommendations
Experience with marketing analytics platforms (e.g., Adobe Analytics, Power BI) and ability to translate insights into strategic recommendations
Proven stakeholder management skills, including influencing senior leaders and cross-functional teams without direct authority
Experience working with marketing automation and personalization technologies (e.g., Marketo, Dynamics 365) to connect blog performance with broader campaigns
Proven ability to drive process improvements at scale, such as implementing governance frameworks, automation, or AI-driven optimization in content operations
Company
Microsoft
Microsoft is a software corporation that develops, manufactures, licenses, supports, and sells a range of software products and services.
10001+ employees
H1B Sponsorship
Microsoft has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9192)
2024 (9343)
2023 (7677)
2022 (11403)
2021 (7210)
2020 (7852)
Funding
Current Stage
Public CompanyTotal Funding
$1MKey Investors
Technology Venture Investors
2022-12-09Post Ipo Equity
1986-03-13IPO
1981-09-01Series Unknown· $1M
Leadership Team
Satya Nadella
Chairman and CEO
Vukani Mngxati
Chief Executive Officer - Microsft South Africa
Recent News
2026-01-01
Business Insider
2026-01-01
Company data provided by crunchbase