Versique Executive, Professional & Interim Recruiting · 3 hours ago
Head of Marketing/Vice President
Versique Executive, Professional & Interim Recruiting is a high-performance recruiting firm specializing in executive leadership search. The Head of Marketing/Vice President is responsible for building and driving the marketing strategy to accelerate growth and strengthen the brand, while leading a high-performing team and collaborating across the organization.
Search Engine
Responsibilities
Build out and cultivate the current marketing department expanding the team's expertise in advertising, PR, event execution, design, website/e-commerce, and market research
Identify marketing functions to be built internally that have been historically outsourced: digital/automated marketing, lead management, design, website /e-commerce, and brand development
Lead and manage the marketing team in alignment with the mission, vision, and values, while identifying, developing, and hiring talent to build a high-performing Center of Excellence
Champion exceptional customer experience through innovative marketing campaigns, increased connection to our brand and find ways to increase customer loyalty
Oversee marketing operations, campaign management, and performance analytics to optimize campaigns and generate actionable insights
Collaborate closely with business unit leaders, OEMs and suppliers, managing overall relationships, marketing initiatives, and co-branding requirements. Partner with stakeholders inside and outside to ensure engagement with employees, customers, and vendors
Drive employee development including but not limited to onboarding, performance appraisal, and professional development
Foster a positive and collaborative work culture, promote employee engagement, and develop leadership talent within the organization
P&L responsibility for marketing budget and spend, including agency management
Represent the Marketing Division in meetings with clients, investors, partners, and other stakeholders to build and maintain positive relationships
Monitor industry trends, emerging technologies, and competitive landscape to identify opportunities for innovation and differentiation
Qualification
Required
Bachelor's degree in marketing, business administration, or a related field
Proven experience as a head of marketing or in a similar role, with a strong history of successfully developing and implementing marketing strategies and programs as well as managing marketing teams with well-rounded experience in most, if not all, functions of marketing
A deep understanding of modern marketing practices and the ability to coach and develop a high-performing and respected marketing team
8+ years of demonstrated strategic marketing leadership and management experience
Familiarity with marketing automation, CRM software, and analytics tools for campaign management and customer insights
Strong knowledge of marketing principles, e-commerce, customer insights, multi-market brand strategy and techniques, and methodologies
Customer-focused (understanding the needs of our customers and fostering strong relationships)
Excellent communication and interpersonal skills to effectively interact with stakeholders at all levels
Strategic mindset with the ability to align operational strategies with the company's vision and goals
Experience in budgeting, financial analysis, and performance measurement to drive financial success
Ability to manage multiple priorities, projects, and initiatives simultaneously in a fast-paced environment
Demonstrated ability to interpret and manage marketing budgets, ROI, and performance metrics to meet or exceed goals and objectives
Able to attract, develop, and retain qualified team members
Preferred
Advanced degree is a plus
Benefits
Medical, Dental, Vision Insurance
401(k) retirement savings program with company contribution and match
Short-term & Long term disability
Paid Time-Off
Company
Versique Executive, Professional & Interim Recruiting
At Versique, we don’t just fill roles—we build teams, drive growth, and enable transformation.
Funding
Current Stage
Growth StageRecent News
Twin Cities Business
2025-04-21
Minneapolis / St. Paul Business Journal
2025-02-28
Company data provided by crunchbase