Apply on Employer Site

Apex Order Pickup Solutions · 17 hours ago

Digital Marketing Specialist

Mason, OH

Full-time

Hybrid

Entry, Mid Level

2+ years exp

Apex Order Pickup Solutions is a company that provides innovative order fulfillment solutions to various industries. They are seeking a Digital Marketing Specialist to manage digital assets, execute marketing campaigns, and enhance brand visibility across multiple channels.

Customer ServiceIndustrial AutomationSoftware

Responsibilities

Plan, execute, and optimize digital marketing campaigns across multiple channels (e.g., Google Ads, Meta Ads, HubSpot, LinkedIn, email, SEO, and content marketing)

Develop and manage marketing calendars, ensuring alignment with product launches and promotional timelines

Coordinate with creative and content teams to produce compelling digital assets and ad copy

Conduct keyword research and optimize website content, blogs, and landing pages for search visibility

Monitor and improve organic traffic performance using tools like Google Analytics, Search Console, and HubSpot

Collaborate with content writers to ensure content aligns with SEO best practices and brand tone

Manage social media channels to increase brand awareness, engagement, and follower growth

Develop content schedules in collaboration with content manager and oversee posting, moderation, and performance reporting

Track KPIs across campaigns (CTR, CPC, ROAS, conversion rates, etc.) and prepare regular performance reports

Analyze data to identify trends, insights, and opportunities for campaign optimization

Present actionable recommendations to improve marketing effectiveness

Design and execute email marketing campaigns for nurturing leads and engaging existing customers

Segment audiences and personalize communications to maximize conversion and retention

Maintain CRM hygiene and ensure accurate tracking of campaign outcomes

Work cross-functionally with sales, marketing, and design teams to ensure cohesive brand messaging

Coordinate with external agencies or freelancers for specialized campaign support

Stay up to date with digital marketing trends, emerging tools, and competitive activities

Qualification

Digital MarketingSEOHubSpotGoogle AdsEmail MarketingSocial Media ManagementContent StrategyPerformance AnalyticsGraphic DesignPPCCRM ManagementData AnalysisA/B TestingB2B MarketingCollaboration

Required

Bachelor's degree in Marketing, Communications, Business Administration, Advertising, or a related field is required

Degrees in Media Studies, Journalism, English, or Data Analytics may also be considered, depending on experience and specialization

Hands on experience with HubSpot

Demonstrated proficiency with digital marketing tools and analytics platforms (e.g., Google Ads, Meta Business Manager, HubSpot, SEMrush, Mailchimp, or similar)

Strong understanding of SEO, PPC, email marketing, web design, content strategy, and social media marketing best practices

Experience with Adobe Photoshop, Illustrator, InDesign, WordPress, DreamWeaver, HTML, CSS

Preferred

2–4 years of professional experience in digital marketing, advertising, or related marketing roles

Proven track record of developing and managing multi-channel campaigns (e.g., Google Ads, Meta Ads, LinkedIn, email, and SEO)

Experience with marketing analytics platforms (Google Analytics, SEMrush, etc.) to monitor KPIs and optimize performance

Relevant certifications in digital marketing platforms are highly desirable, such as: Google Ads or Google Analytics (GA4) Certification, HubSpot Inbound Marketing Certification, Meta (Facebook) Blueprint Certification, SEO or SEM training from reputable programs (e.g., SEMrush, Coursera, or Moz)

Demonstrated ability to analyze data and present actionable insights to improve ROI and engagement

Strong understanding of SEO/SEM, content marketing, email marketing, web design and social media strategy

Experience working cross-functionally with creative, sales, and product teams to align marketing objectives

Familiarity with A/B testing, conversion rate optimization (CRO), and landing page design principles is a plus

Background in B2B or e-commerce marketing is preferred but not required