Risepoint · 1 month ago
Marketing Automation Manager
United States
Full-time
Remote
Senior Level
5+ years expRisepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. The Marketing Automation Manager will join the Customer Experience Team to strategize, build, and optimize automation campaigns aimed at enhancing the student journey from inquiry to graduation.
EducationHigher EducationUniversities
Responsibilities
Collaborate with cross-functional teams to identify and align student segments as omni-channel assets are developed, built, and released for integration in automations
Identify both front-end and back-end opportunities to enhance the automation development and performance
Plan, build, test, QA and publish goal-driven automations utilizing engagement and behavioral data in Salesforce CRM to triggered omni-channel campaigns (email, SMS, voice, etc.) relevant to prospective, new, existing, and lapsed students
Utilize solid testing methodology (A/B and/or multivariate test(s)) to identify opportunities to improve the engagement and conversation rates of automation campaigns
Evaluate automation campaign performance results to provide execution guidance, best practices, and actionable recommendations for future automations (design, execution, and measurement)
Partner with the Operations team to build and publish automation campaign performance dashboards for regular marketing senior management consumption
Consistently track, monitor, and troubleshoot automation performance up-time and effectiveness to identify and collaborate on opportunities to optimize performance
Maintain SMS and Automation Best Practices, ensuring compliance with relevant laws
Coordinate with Business Technology team on Salesforce automation releases
Qualification
Required
BS in Marketing or Business Administration or Analytics
5+ years of campaign management experience across both online and offline marketing channels in creating segmented multi-channel customer communication strategies
2+ years' experience with Salesforce automation (Flows) administration and troubleshooting. Proven ability to develop, document and follow through on a comprehensive automation testing strategy
2+ years' Salesforce Marketing Cloud Journey automation experience (Email Journey builds, API/Direct Connect, data extension configuration, segmentation, Einstein, reporting)
Proven automation audience segmentation and A/B and/or multivariate testing experience
Experience in defining customer need states and articulating into unique target customer segments
Demonstrated ability to manage multiple projects, programs, and priorities in a fast paced, dynamic environment
Automation experience querying, extracting, and analyzing large data sets
Excellent interpersonal skills and the ability to work effectively with people at all levels
Strong knowledge of Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
Self-starter, self-motivated and a team player
Highly organized with great attention to detail
Company
Risepoint
Risepoint partners with universities to create online degree programs and offers recruitment marketing and admissions services.
1001-5000 employees
H1B Sponsorship
Risepoint has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
Funding
Current Stage
Late StageRecent News
2025-12-02
Company data provided by crunchbase