TruGreen · 2 days ago
Marketing Manager, B2B Marketing
Nashville, TN
Full-time
Onsite
Mid, Senior Level
$79K/yr - $132K/yr
5+ years expTruGreen is a leading provider of lawn care and landscaping services, seeking a Marketing Manager to lead their B2B marketing efforts. The role involves developing strategic marketing plans, collaborating with sales teams, and executing promotional events to enhance brand visibility and drive customer engagement.
Customer ServiceLandscapingService Industry
Responsibilities
Lead end-to-end commercial marketing strategies to drive awareness, consideration, and demand across B2B customer segments
Develop and execute targeted go-to-market campaigns for commercial services, including landscaping, lawn care, and pest control solutions tailored to businesses and institutions
Build and refine TruGreen’s commercial value propositions, messaging frameworks, and positioning statements to differentiate our offerings in a competitive marketplace
Partner with Sales, Product, and Finance teams to define target markets, pricing strategies, and distribution approaches that align with business goals
Collaborate with creative, digital, and communications teams to build omnichannel marketing campaigns across email, paid media, events, content marketing, and direct outreach
Create and manage marketing assets, pitch decks, brochures, case studies, and other sales enablement materials to support lead generation and conversion
Oversee B2B-focused customer insights and competitive intelligence to inform strategy and uncover market opportunities
Qualification
Required
Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience)
5+ years of experience in B2B marketing, product marketing, or demand generation—ideally in a service-based or commercial/industrial environment
Proven success in developing go-to-market strategies, messaging frameworks, and demand-generation campaigns in a commercial or enterprise setting
Strong understanding of commercial buyer personas and long sales cycles; ability to influence decision-makers through value-driven content and storytelling
Demonstrated ability to partner effectively with sales and cross-functional teams to drive shared goals
Excellent verbal, written, and visual communication skills
Self-motivated with strong project management skills and the ability to manage multiple initiatives simultaneously
Ability to speak, read and write fluently in English is required
You MUST BE physically located in the United States while performing this job
Benefits
Medical/Dental/Vision insurance
Company-matching 401(k)
Company
TruGreen
TruGreen provides households and businesses with green and healthy lawns and landscapes.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$7.5M2020-10-29Series Unknown· $7.5M
Leadership Team
Kurt Kane
President & Chief Executive Officer
Recent News
2025-09-17
Company data provided by crunchbase