Sofar Ocean · 1 month ago
Marketing Operations & Growth Manager
San Francisco, CA
Full-time
Onsite
Senior Level
$115K/yr - $154K/yr
6+ years expSofar Ocean is the leading ocean intelligence platform, providing insights from the world's largest real-time ocean network. They are seeking a growth-focused Marketing Operations & Growth Manager to lead marketing automation, create effective outbound campaigns, and optimize the company's website for performance and conversions.
Big DataInformation ServicesInformation TechnologySensor
Responsibilities
Architect & run the marketing engine — integrate, optimize, and personally operate our martech stack (OutboundSync, Clay, Instantly, HubSpot, Webflow, SEMrush, LinkedIn Sales Navigator, and more) to deliver high-impact, scalable programs
Create enviable outbound programs — Own, execute, and optimize campaigns, including email, SEM, paid social, webinars, sponsored content, customer lifecycle marketing, and more — to exceed lead and conversion goals
Own reporting & actionable insights — track what’s working, eliminate what’s not, and make recommendations that tie automation directly to business outcomes. Build and maintain robust campaign tracking and lead attribution systems using HubSpot, Google Tag Manager, and GA4 to ensure data accuracy and actionable insights
Deeply understand our target audiences — across shipping, marine sensing, academia and government — to create campaign, content, and channel strategies that drive results
Turn the website into a growth powerhouse — manage Webflow to ensure the site works as hard as you do: driving conversions, capturing leads, and telling our story. Use personalization to drive users down funnel and optimize SEO for discoverability
Leverage AI to accelerate results — use AI-powered tools and workflows to scale personalization, optimize targeting, and increase efficiency across campaigns
Focus on growth, not busywork — ensure every automation, integration, and campaign directly supports pipeline, revenue, or brand objectives
Distribution and Discovery is the message — ensure visibility through channel optimization and testing new areas of growth. You know SEM but understand generative AI is where the real growth is at. You’ve worked on social distribution and some paid efforts (SEM, retargeting)
Qualification
Required
6+ years in marketing (or revenue) operations, campaign management, or growth marketing with a proven record of scaling programs through automation and technology
Skilled in hands-on execution — you don't just delegate tool use, you run them yourself to deliver results
Expert in Webflow or other CMS — able to optimize the website for both branding and measurable performance outcomes. You have also launched or relaunched a website
Highly skilled in HubSpot, Clay, Google Tag Manager, GA4, and comfortable with advanced martech integrations
Proficient in using AI tools to enhance personalization, targeting, and overall campaign effectiveness. If it doesn't exist now, you can build it
Data-driven, results-oriented, and relentless about improving processes and performance
Thrives in fast-paced, growth-oriented environments
Preferred
Understanding of the shipping industry or experience in marine sensing
Company
Sofar Ocean
Sofar Ocean is a build accessible ocean sensing and exploration tools for ocean enthusiasts, industry, and conservation.
51-200 employees
H1B Sponsorship
Sofar Ocean has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (2)
2023 (1)
2022 (1)
2021 (3)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
$73.95MKey Investors
Peter Rive
2024-12-09Undisclosed· $22.25M
2023-10-02Series Unknown· $5M
2021-11-01Series B· $39.35M
Leadership Team
Tim Janssen
Co-founder/CEO
David Lang
Advisor
Recent News
GlobeNewswire News Room
2025-03-01
2023-12-04
Company data provided by crunchbase