University of Tennessee Foundation, Inc. · 1 month ago
Marketing Cloud Email and Automation Specialist
Knoxville, TN
Full-time
Hybrid
Entry, Mid Level
2+ years expThe University of Tennessee Foundation, Inc. is seeking a Marketing Cloud Email and Automation Specialist. This role is responsible for creating and deploying email communications to engage alumni, donors, and stakeholders while ensuring a consistent user experience and optimizing email performance through analysis and reporting.
AssociationLegalNon Profit
No H1B
Responsibilities
Build, edit, and deploy email campaigns using Salesforce Marketing Cloud, ensuring alignment with UTFI and campus branding and messaging standards
Design and maintain email templates in Content Builder, focusing on mobile responsiveness, accessibility, and user experience
Develop and test automation workflows, including complex journeys, transactional emails, and triggered communications
Assist with comprehensive QA testing for email campaigns to ensure functionality, formatting, and accuracy before deployment
Help develop and maintain a robust QA checklist and documentation to streamline processes and prevent errors
Collaborate with team members to ensure data extensions, segmentation, and personalization rules are correctly implemented in campaigns
Monitor email performance metrics (open rates, click-through rates, conversions, etc.) and provide actionable insights to stakeholders
Develop a rubric of A/B testing ideas and a method to track results
Conduct A/B testing to optimize subject lines, calls-to-action, content layout, and other campaign elements
Generate regular reports to evaluate campaign success and recommend strategies for improvement
Qualification
Required
Bachelor's degree
2+ years of experience in email marketing and campaign management, with a focus on platform-specific execution
Proficiency in Salesforce Marketing Cloud or similar email marketing automation platform
Familiarity with HTML/CSS for email design
Experience with QA processes and troubleshooting in email marketing
Project management skills, with the ability to handle multiple projects, meet deadlines, and manage priorities
Knowledge of email accessibility and compliance best practices (e.g., WCAG, CAN-SPAM)
Strong collaboration and communication skills, especially when working with cross-functional teams
Proficiency in analyzing campaign metrics and making data-driven recommendations
A valid driver's license with an acceptable driving record is required due to travel responsibilities of the position
Preferred
Master's degree
Certification in Salesforce Marketing Cloud or a related email marketing platform
Advanced knowledge of email marketing platforms, specifically Salesforce Marketing Cloud (Content Builder, Journey Builder, Email Studio)
3+ years of experience in email marketing, especially in higher education or nonprofit organizations
Strong editing and proofreading skills, with a keen eye for detail and brand consistency
Experience optimizing email automation workflows and journeys for improved engagement
Demonstrated success with HTML/CSS for email design
Demonstrated success in improving email marketing performance through A/B testing and strategic reporting
Benefits
Generous paid leave , accruing up to 24 days of vacation and 12 days of sick leave annually, plus 14 paid holidays and administrative closing days
Flexible work arrangements, offering a hybrid schedule to most team members
Education benefits for employees and their dependents at UT System campuses
Retirement and deferred compensation plans, including 401(k), 403(b), etc.
Comprehensive medical, dental, and vision insurance plans
Employee discounts to attractions, services, and goods
Company
University of Tennessee Foundation, Inc.
The Foundation’s mission is to raise financial, public and political support for the University of Tennessee.
201-500 employees
Funding
Current Stage
Growth StageRecent News
2025-09-12
Sports Business Journal
2025-07-04
Company data provided by crunchbase