Horizon Media · 1 month ago
Specialist, Conversion Rate Optimization
New York, New York
Full-time
Hybrid
Entry, Mid Level
$70K/yr - $90K/yr
1+ years expHorizon Media is a leading media agency, and they are seeking a Specialist in Conversion Rate Optimization. This role focuses on optimizing digital properties through data-driven insights and requires collaboration with various teams to enhance digital experiences and improve conversion rates.
AdvertisingBrand MarketingDigital Media
Responsibilities
Collaborate with CRO team members to identify client needs, define deliverables and develop a delivery plan to ensure the engagement is a success
Responsible for on time, on-allotted hours support of activities within the engagement at the expected quality of deliverables
Attend meetings as needed with internal teams, client teams, partners and other vendors to gather information and/or collaborate on the CRO program
Support the ideation of testable optimization opportunities based on CRO best practices, competitive/comparables, user behaviors, and experience analytics data to identify opportunities for conversion improvement
Develop and maintain measurement frameworks and define KPIs that align with client business goals to create a baseline for experience optimization
Provide actionable insights on user journeys, funnel performance, feature usage, and pain points in collaboration with other experience team members
Work closely with CX, media, creative, development and other adjacent program teams to create holistic improvement plans based on data
Leverage tools like heatmaps, session recordings, and clickstream analysis to enhance CRO understanding
Build and execute CRO testing roadmaps based on data insights, supporting hypothesis creation, test prioritization, and success measurement
Use necessary platforms, such as A/B testing and personalization tools, to support delivery of the solutions above with support from senior CRO team members to learn new platforms or platform capabilities where needed
Contribute to the creative and development process through effective briefing of any work needed for the digital initiatives in scope
Help identify, troubleshoot or escalate as needed any issues that emerge during the engagement to ensure effective delivery
Analyze A/B and multivariate test results to show impact to core business goals and guide iterative improvements in conversion
Develop client facing deliverables like test analyses, impact reporting, and presentations that communicate insights persuasively
Coordinate and collaborate with other teams as needed at Horizon Commerce, Horizon Media, the client’s partners and vendors and the client to deliver the engagement
Communicate any engagement needs and status with internal team, including to Project Managers, and client (e.g., status reports, escalations)
Observe the presentation of deliverables to the client, and practice your presentation skills during internal reviews
Competently use Jira and/or Monday.com (depending on client account), Microsoft Teams, Excel, PowerPoint and other tools as need to support team and engagement management
Help with any administrative tasks related to the account, e.g., inputs to contracting, billing, process documentation, etc
Qualification
Required
Some existing CRO experience
Strong grasp of and/or certification in the associated toolsets —such as Adobe Target & Analytics, Google Analytics, or other platforms like VWO and Optimizely
Understanding of performance media campaigns in the context of landing page optimization
General knowledge related to front-end web technologies like HTML, CSS, and JavaScript for implementation of CRO tests
Proactivity, communication, relationship-building and teamwork
Preferred
Bachelor's degree in business, marketing, analytics, website management, or a related field
1-3 years of experience in CRO and experience optimization; agency experience a plus
Experience with fundamental conversion rate optimization (CRO) principles and willingness and drive to increase skills and expertise in this function both through hands-on learning as well as additional training; includes A/B and Multivariate testing, landing page optimization for media, web design & UX, website analytics, user journeys, personas, customer segments and/or media audiences
Direct experience within CRO tools such as Optimizely, VWO, Adobe Target or similar
Experience translating data and research into strategic insights and recommendations; certification in
Certification in tools like Adobe Target, Adobe Analytics and/or Google Analytics 4 preferred
Familiarity with heatmapping/session recording tools (Hotjar, CrazyEgg, etc.)
Experience working with cross-functional teams and balancing multiple projects
Collaborative, curious, and excited to turn data and digital experiences into impact
Strong communication skills
Benefits
Health insurance coverage
Life and disability insurance
Retirement savings plans
Company paid holidays
Unlimited paid time off (PTO)
Mental health and wellness resources
Pet insurance
Childcare resources
Identity theft insurance
Fertility assistance programs
Fitness reimbursement
Company
Horizon Media
Horizon Media is the largest and fastest growing privately held media services agency in the world.
1001-5000 employees
H1B Sponsorship
Horizon Media has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (18)
2024 (19)
2023 (6)
2022 (28)
2021 (14)
2020 (8)
Funding
Current Stage
Late StageTotal Funding
unknown2021-12-08Private Equity
Leadership Team
Richard Arenaro
Executive Vice President, CTO & CISO
Allan Johnston
SVP, Head of Program Management
Recent News
2025-12-17
Business Insider
2025-10-16
Company data provided by crunchbase