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Do it Best · 3 hours ago

Brand & Marketing Manager

Fort Wayne, IN

Full-time

Onsite

Mid, Senior Level

5+ years exp

Do it Best is the world's largest hardware, lumber, and building materials buying cooperative in the home improvement industry. The Brand and Marketing Manager will lead the development and execution of national marketing plans for Do it Best and True Value, focusing on driving brand awareness and sales through integrated campaigns.

Wholesale

Responsibilities

Develop and maintain national marketing calendars for the Do it Best and True Value brands

Partner with our marketing agency and manage marketing campaigns across various channels for the Do it Best and True Value brands, adapting the message and strategy for different target audiences. Track overall performance of campaign, specifically measuring brand health, store and site traffic, consumer consideration, and sales lift

Develop and implement strategies to strengthen brand relevance, differentiation, and consumer engagement

Champion innovative approaches to drive awareness and loyalty, leveraging digital channels, partnerships, and experiential marketing

Collaborate with cross-functional teams to bring omnichannel marketing campaigns to life across digital, social, print, in-store, and national media

Partner with creative and communications teams to ensure brand voice and creative is consistent for both True Value and Do it Best brands

Identify strategic opportunities using consumer insights and competitive analysis

Supports and encourages cross functional collaboration with Merchandising, Marketing, and Sales team leaders

Qualification

Brand strategyCampaign managementProject managementDigital marketingCross-functional collaborationConsumer insightsCreative consistencyPerformance tracking

Required

5–7 years in brand or campaign strategy

Strong project management and cross-functional coordination skills

Benefits

Full insurance benefits package including Medical, Dental, & Vision

Paid time off to foster work/life balance

Profit sharing

Bonus Pay opportunities

Retirement funding opportunities

Education reimbursement

Health club reimbursement

Career advancement opportunities

Company

Do it Best

Based in Fort Wayne, Ind., we are the only U.S.-based, member-owned, comprehensive and fully integrated hardware, lumber and building materials buying cooperative in the home improvement industry.

Founded in 1945

Fort Wayne, Indiana, USA

1001-5000 employees