Dillard University · 1 month ago
Asst. Marketing Director and Brand Strategy
New Orleans, LA, US
Full-time
Onsite
Mid, Senior Level
3+ years expDillard University is seeking a strategic, creative, and detail-oriented Assistant Director of Marketing & Brand Strategy to enhance its visibility and reputation. This role involves overseeing marketing efforts, ensuring brand consistency, and leading the development of initiatives that promote the university's programs and community impact.
ArtEducationUniversities
Responsibilities
Develop and execute comprehensive marketing campaigns that promote Dillard University’s programs, events, and strategic initiatives
Create targeted marketing plans to support enrollment, fundraising, alumni engagement, student success, academic initiatives, and institutional messaging
Oversee the production of marketing materials, including brochures, ads, digital assets, branded merchandise, flyers, and promotional content
Maintain alignment with the university’s brand guidelines, ensuring all materials reflect a cohesive and professional identity
Evaluate campaign effectiveness using analytics, insights, and industry best practices; adjust strategies as needed
Serve as a champion for brand consistency across campus
Guide campus partners through brand standards, messaging frameworks, and visual identity requirements
Support the Director of Communications & Marketing in implementing new or updated branding elements, including college/department logos, templates, and style guides
Monitor external references to Dillard to ensure accurate and appropriate brand representation
Supervise and provide strategic direction to the University Photographer
Collaborate with the photographer to ensure visual content aligns with marketing goals and brand messaging
Coordinate with writers, designers, vendors, and campus stakeholders to ensure timely production and delivery of marketing projects
Assist with managing student workers or interns supporting marketing initiatives
Guide the creation of digital marketing assets for social media, email marketing, and web content
Collaborate with the social media and photography teams to develop engaging content that promotes campus achievements, events, and campaigns
Use analytics to identify trends and inform digital marketing strategies
Work closely with Admissions, Development, Alumni Relations, Academic Affairs, Student Success, and other departments to develop marketing solutions tailored to their needs
Support university-wide events with marketing plans and branded materials
Serve as a resource for faculty and staff seeking guidance on marketing practices
Qualification
Required
Bachelor's degree in marketing, communications, public relations, business, or a related field
Minimum 3–5 years of professional experience in marketing, brand strategy, or communications
Demonstrated experience creating and managing marketing campaigns across digital and traditional platforms
Strong understanding of brand development, visual identity systems, and marketing principles
Experience supervising staff, contractors, or creative teams
Excellent written, verbal, and interpersonal communication skills
Proficiency in Adobe Creative Suite, Canva, or similar design/marketing tools
Ability to manage multiple projects in a fast-paced environment with competing deadlines
Preferred
Master's degree in a related field
Experience in higher education or nonprofit marketing
Familiarity with CRM, content management systems, or marketing automation tools
Experience analyzing marketing metrics and using data to guide decision-making
Company
Dillard University
Dillard University is a fully accredited private university committed to providing students with a quality four-year liberal arts education.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$1.34M2019-06-26Grant· $1.1M
2013-10-31Grant· $0.24M
Leadership Team
Ben Austin
Chief Financial Officer
Charles B. W. Prince, Ed.D.
Chief Transformation and Sustainability Officer (Vice President)
Recent News
2025-03-17
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