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Norwegian Cruise Line Holdings Ltd. · 1 day ago

Senior Specialist, Performance Media

Miami, FL

Full-time

Onsite

Mid, Senior Level

2+ years exp

Norwegian Cruise Line Holdings Ltd. is seeking a Senior Specialist, Performance Media who will be responsible for planning, executing, optimizing, and analyzing performance media campaigns across various channels. This role requires strategic thinking and hands-on management to achieve marketing objectives and drive business growth.

TourismTransportationTravel

Responsibilities

Develop and implement multi-channel paid media campaigns (across Search, Social, Display, Video, Programmatic, etc.) to support key business goals

Work in collaboration with fellow team members to manage advertising campaign development for various campaigns (particularly lower funnel), including briefing, asset development, timeline management, creative feedback and trafficking

Manage end-to-end campaign execution across platforms such as Google Campaign Manager, SA360, DV360, Meta, TikTok, LinkedIn, YouTube, Pinterest, and more

Conduct audience segmentation, targeting, and creative testing to drive optimal performance and inform future strategies

Collaborate with creative, analytics, and brand marketing teams to ensure alignment across messaging, media, and that holistic business KPIs are effectively communicated & met

Monitor campaign performance daily/weekly/monthly/quarterly and optimize based on key metrics (CTR, CPC, CPA, ROI, ROAS, CTA, conversions, etc.)

Collaborate with key stakeholders on developing and implementing A/B and multivariate testing to inform media performance & strategy evolution

Leverage automation tools and scripts to enhance efficiency & scalability

Review monthly Agency deliverables for accuracy and relevancy

Analyze campaign data & performance on ongoing basis to uncover insights and document trends to share with broader organization stakeholders and leadership

Develop regular performance reports with actionable recommendations to be shared with executive leadership when pertinent

Partner with data and analytics teams to track attribution, conversion paths, user behavior and creative impact

Work closely with internal stakeholders to align media efforts with integrated marketing objectives (Brand, CRM, Web, In-house Creative, Analytics, etc.)

Manage external agency or platform relationships as needed (Media Agency, Google, Meta, Pinterest, Direct Display Partners, Publishers etc.)

Work with team specialists to support senior leadership initiatives as needed (i.e., ad hoc reporting requests, performance deep dives, test & learn results, and more)

Perform other job-related functions as needed/assigned

Qualification

Paid Media StrategyCampaign ManagementData AnalysisGoogle AdsExcel/SheetsAdobe AnalyticsTableauCommunicationProject ManagementCreative Collaboration

Required

Bachelor's Degree

Field(s) of Study: Marketing, Media, Advertising, Marketing Analytics, etc

Extensive knowledge of working across Paid Search (Google & Bing), Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Pinterest, Programmatic DSPs, and more

Experience working with creative teams to develop advertising campaigns

Experience in reviewing media plans & performance across Paid Social, Paid Search, Display (Programmatic & Direct), Video, Audio, and more

Experience in pulling reporting directly from media channels/platforms to measure the success & impact of campaign performance

Experience in analyzing website reporting & performance & customer journeys via Adobe, Adobe CJA, Google Analytics, etc

Proficiency in Excel/Sheets and campaign management platforms

Understanding of the customer journey and ability to guide creative feedback from the consumer point of view

Ability to move quickly and prioritize based on business needs

Strong written and verbal communication skills, particularly with cross-channel teams and vendors

Developed skills in research and analytics

Proactive learner and self-starter, able to independently navigate and execute

Meticulously organized with experience managing and maintaining project timelines

Possess a keen eye for detail