Zafhires ยท 4 weeks ago
Growth and Marketing Lead
Zafhires is an early-stage AI-first startup seeking a Growth Lead to build and manage their growth engine. The role involves creating and executing a comprehensive growth and marketing strategy, managing acquisition channels, and collaborating closely with founders to drive scalable business growth.
Responsibilities
Full growth & marketing strategy from pre-launch to post-launch
All acquisition channels (SEO, content, communities, organic, and sharp paid tests)
Brand narrative and voice across LinkedIn, Reddit, X, email, and owned platforms
Analytics, reporting, insights, and recommendations directly to founders
Execute a full growth roadmap using tactics such as: Programmatic SEO, content hubs, and searchable knowledge bases
Directories, comparison pages, and data-driven industry resources
Free tools, calculators, templates, and micro-products to drive top-of-funnel
Persona-based microsites and landing pages
Webinars, office hours, teardown sessions, and other high-value live formats
Manage targeted communities on Reddit, LinkedIn, and niche groups
Build and run a high-signal private community for core users
Create engagement playbooks, prompts, and rituals
Turn insights and wins into multi-format content
Write high-signal posts, threads, emails, and landing pages
Test angles, hooks, and formats to double down on what performs
Set up simple but accurate tracking
Report weekly on key metrics and learnings
Propose and run experiments with clear success criteria
Collaborate directly with founders on: Positioning, narrative, and messaging
Feature launches and go-to-market plans
Customer research loops that inform product direction
Qualification
Required
4+ years in growth, marketing, or community roles (startup or product-led experience preferred)
Track record of building growth systems vs. one-off campaigns
Strong experience with content-led growth, community-led growth, and programmatic SEO
Comfortable operating on Reddit, LinkedIn, X, Indie Hackers, and niche communities
Excellent copywriting and ability to produce concise, high-signal content
High competence with AI tools for content, analysis, and automation
Ability to move fast, operate autonomously, and deliver results
Preferred
Experience marketing to founders, builders, or technical audiences
Background in early-stage or VC-backed startups
No-code/low-code skills for building tools, pages, and workflows
Experience building simple analytics stacks
Benefits
Equity potential for strong long-term fit
Company
Zafhires
We are a boutique staffing and recruitment agency specializing in US based and nearshore workforce solutions.
Funding
Current Stage
Early StageCompany data provided by crunchbase