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Goodgame Studios · 4 weeks ago

Senior User Acquisition Manager

Miami, FL

Full-time

Onsite

Senior Level

5+ years exp

Goodgame Studios is a global games company focused on developing digital games for a diverse audience. They are seeking a Senior User Acquisition Manager to drive growth by managing user acquisition strategies and optimizing marketing campaigns across various platforms.

Digital EntertainmentMobileOnline Games

Responsibilities

Lead high-scale campaigns across Social, Search, SDKs, and DSPs

Optimize bids and budgets to maximize ROI while balancing macro-strategy and tactical execution

Leverage predictive lifetime value models to achieve forecasted ROAS targets

Audit performance against forecasts to refine bidding and scale confidently

Build data-driven creative testing frameworks, guiding the Art team to identify high-performing concepts and iterate quickly

Synthesize internal and external data to validate performance and deliver clear narratives explaining trends and business impact

Manage relationships with platforms and agencies to secure exclusive inventory and diversify channels for competitive advantage

Align UA strategy with live game performance

Adjust spend quickly for feature releases or technical changes, ensuring budgets stay in sync with the product roadmap

Translate complex data into actionable insights for stakeholders

Monitor competitive trends to inform growth strategies and identify new opportunities

Qualification

User Acquisition StrategyData AnalysisCampaign ManagementExcel/Google SheetsDigital AdvertisingCreative TestingMobile Gaming KnowledgeCommunication SkillsProject ManagementAdaptability