Cross Keys Village - The Brethren Home Community · 1 month ago
Director of Sales
New Oxford, PA
Contract
Onsite
Director/ExecutiveCross Keys Village - The Brethren Home Community is seeking a motivated and strategic sales leader to join their team as the Director of Sales. This role involves developing sales strategies, managing a team of retirement counselors, and overseeing the entire prospect journey to enhance community engagement and achieve financial goals.
Health CareNursing and Residential CareRehabilitationResidential
Responsibilities
Develop and manage the annual sales and occupancy plan to meet growth and financial goals
Analyze market trends, demographics, and competitive data to inform strategy
Lead presales and engagement efforts for expansions and new product launches
Maintain a data‑driven approach using CRM analytics to monitor pipeline, conversion rates, and performance metrics
Track and report key performance indicators for executive leadership and the Board
Conduct annual competitor analyses, including pricing, amenities, contract options, and marketing materials
Manage the annual sales budget, including staffing, events, and marketing collaboration costs
Supervise, coach, and motivate the retirement counselor team to achieve occupancy goals
Serve as a part‑time selling director to support team efforts
Foster a culture of accountability, continuous learning, and mission alignment
Conduct regular one‑on‑one meetings, trainings, role‑playing sessions, and pipeline reviews
Partner with Human Resources on recruiting, onboarding, and developing high‑performing sales professionals
Oversee all stages of the prospect journey—from inquiry to move‑in
Ensure consistent, accurate use of CRM for lead tracking and reporting
Monitor and refine sales processes to improve efficiency and conversion
Model a consultative, relationship‑based sales approach grounded in trust and education
Collaborate with internal departments to ensure seamless move‑ins and transitions
Partner with the Director of Strategic Communications and Brand Management to align messaging, campaigns, and outreach
Support marketing efforts, events, and lead‑generation activities
Assist with content development for the website, blog, social media, and internal communications related to residential living
Organize and oversee sales‑focused events, ensuring effective follow‑up and prospect engagement
Review annual renovation scopes for residential styles to align with market expectations
Maintain and update design room finish selections to ensure they remain current and on trend
Represent CKV at community events, presentations, and networking opportunities to increase awareness and referrals
Qualification
Required
Bachelor's degree in Marketing, Health Management, Business Administration, or a related field
Strong technical, analytical, communication, and long‑range planning skills
Understanding of senior living, healthcare, and/or nonprofit management
Proficiency with CRM systems, data‑driven sales management, and mass‑email platforms
Benefits
Positive work environment
Comprehensive training opportunities
Excellent dining options
Access to community events
Company
Cross Keys Village - The Brethren Home Community
Cross Keys Village - The Brethren Home Community traces its roots to 1908, when church leaders and congregations of the Southern Pennsylvania District of the Church of the Brethren bought a farmhouse near Carlisle, PA, and founded the Brethren Home for the Aged at Huntsdale.
Founded in 1908
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase