Flywire · 5 hours ago
Field Marketing Manager, Americas - Education
Boston, MA
Full-time
Hybrid
Mid Level
$86K/yr - $108K/yrFlywire is a global payments enablement and software company focused on high-stakes payments in higher education. The Field Marketing Manager will design and execute marketing campaigns, manage events, and collaborate with sales to drive demand generation and strengthen client relationships.
Financial ServicesFinTechPaymentsService IndustrySoftware
Responsibilities
Design and execute integrated multi-channel campaigns across digital, ABM, content syndication, paid media, email, and social
Partnering with RevOps optimize lead flow, nurture programs, and scoring models to drive high-quality opportunities
Partner with Sales and RevOps to track pipeline impact, velocity, and ROI
Continuously test and refine campaigns for improved performance
Plan and deliver client-facing events, executive dinners, roundtables, and industry conferences that generate leads and accelerate deals
Own regional field marketing strategy in partnership with sales leadership
Leverage events for account engagement, cross-sell, and upsell opportunities
Measure event ROI with clear metrics tied to pipeline influence
Work with Product Marketing on messaging and content tailored to campaigns and events
Align closely with Sales on account targeting, follow-up, and pipeline acceleration
Manage budgets and ensure efficient use of resources across programs
Marketing-sourced pipeline & ARR growth
ROI from campaigns and events
Lead conversion rates through the funnel
Event attendance and target account engagement
Impact on sales velocity and deal progression
Qualification
Required
Experience in B2B demand generation and field marketing
Track record of driving pipeline through both digital campaigns and events
Strong knowledge of AI processes, marketing automation and CRM platforms (Marketo, HubSpot, Salesforce)
Event marketing experience including planning, execution, and ROI reporting
Data-driven mindset with ability to connect marketing activities to revenue
Strong collaboration and project management skills
Preferred
SaaS or tech experience preferred
Benefits
Competitive compensation, including Restricted Stock Units
Employee Stock Purchase Plan (ESPP)
Flying Start - Our immersive Global Induction Program
Wellbeing Programs (Mental Health, Wellness) with Global FlyMates
Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days!
Great Talent & Development Programs
Company
Flywire
Flywire is a payments enablement and software company that simplifies complex payments for its clients and their customers.
Founded in 2011
1001-5000 employees
H1B Sponsorship
Flywire has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (6)
2023 (7)
2022 (18)
2021 (7)
2020 (2)
Funding
Current Stage
Public CompanyTotal Funding
$583.3MKey Investors
Goldman SachsTemasek HoldingsBain Capital Ventures
2023-08-09Post Ipo Equity· $260.1M
2021-05-26IPO
2021-03-04Series F· $60M
Leadership Team
Mike Massaro
Chief Executive Officer
David King
Chief Technology Officer
Recent News
2025-12-09
2025-12-04
Company data provided by crunchbase