Adtalem Global Education · 4 hours ago
Manager, Social Media
Adtalem Global Education is a national leader in post-secondary education and a leading provider of professional talent to the healthcare industry. The Manager, Social Media will lead social media and content initiatives to build brand awareness, engage key stakeholders, and advance Adtalem's business narrative through compelling social content and community management.
EdTechEducationHigher Education
Responsibilities
Execute social media strategy and tactical optimization across corporate channels
Create engaging social content that aligns with brand voice and advances Adtalem's business story and market positioning
Manage social media community engagement to build authentic relationships with stakeholders and enhance brand reputation
Conduct social listening and sentiment analysis, providing regular reports on brand perception and stakeholder engagement to inform broader Corporate Affairs strategy
Manage comprehensive content calendar across digital channels, ensuring consistent brand voice and coordinated messaging with Corporate Affairs initiatives
Participate in regular digital strategy alignment meetings with Senior Manager and peer manager to ensure coordinated execution and consistent messaging
Connect digital content initiatives with Corporate Affairs priorities, identifying opportunities to amplify organizational messages and strategic communications
Collaborate with communications and marketing teams to amplify company announcements and initiatives that drive brand awareness
Support executive social media presence with content that positions leadership as industry authorities with key stakeholder groups, in coordination with CEO and Executive Communications
Monitor social media trends and competitor activity to maintain Adtalem's competitive edge in brand building and reputation management
Analyze social media performance metrics focused on brand awareness, stakeholder engagement, and business story impact
Support crisis communications through social media monitoring and response coordination that protects brand reputation as needed
Qualification
Required
Bachelors Degree required
5+ years of experience in social media management, content creation, or digital marketing
Proven track record of successful social media growth and engagement
Content calendar management and brand voice consistency expertise across multiple digital platforms
Social listening and sentiment analysis capabilities with ability to translate insights into actionable recommendations
Experience with social media analytics and performance measurement
Strong content creation skills with ability to develop engaging social media content across platforms
Understanding of social media best practices, platform algorithms, and emerging trends
Excellent community management skills with ability to build authentic audience relationships
Creative thinking with ability to adapt brand messaging for different social media platforms
Analytical skills with experience using social media analytics tools
Collaborative approach with ability to support cross-functional communications initiatives
Preferred
Background in higher education, healthcare, or B2B industries preferred
Understanding of social media advertising and organic content strategy
Benefits
Health, dental, vision, life and disability insurance
401k Retirement Program + 6% employer match
Participation in Adtalem’s Flexible Time Off (FTO) Policy
12 Paid Holidays
Company
Adtalem Global Education
Adtalem Global Education is a provider of educational services and the parent organization of Advanced Academics
Funding
Current Stage
Public CompanyTotal Funding
unknown2019-10-21Acquired
1991-06-28IPO
Leadership Team
Recent News
thefly.com
2025-12-16
2025-12-16
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