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T&P · 1 day ago

Art Director

NYC Metro Area

Full-time

Onsite

Mid Level

$85K/yr - $95K/yr

T&P is a full-service independent agency network that combines creativity and technology to transform brand building. They are seeking an Art Director to execute visual storytelling across digital channels and social media, leveraging AI tools for innovative design and effective engagement with target audiences.

AdvertisingContent CreatorsCreative AgencyDigital Marketing

Responsibilities

Contribute to and execute visual storytelling effectively across social media platforms and broader digital channels

Craft engaging visuals for Instagram carousels, TikTok trends, YouTube Shorts, digital display ads, and website content

Generate strong visual ideas from briefs, utilizing AI platforms for mood boarding and concept visualization

Drive engagement, reach, views, and brand impact across all digital touch points

Take feedback and AI-driven data analysis to inform and refine design decisions

Apply and develop visual strategies and prompt engineering techniques to stay on top of trends in the digital creative space

Optimize the visual production pipeline for efficiency and innovation

Collaborate effectively within cross-functional production teams, including copywriters, videographers, motion designers, and editors

Manage aspects of the creative production lifecycle from concept development to final asset delivery and distribution

Qualification

Visual storytellingAI-assisted visual ideationSocial media design trendsVideo production techniquesPrompt engineeringProactivityInterest in design technologyCommunication skillsAttention to detailTeam collaboration

Required

Exceptional design and visual communication skills, to start!

Ability to interpret a brief and translate it into compelling visual concepts and contribute to creative direction, including a proven proficiency in AI-assisted visual ideation, style transfer, and content generation, for social media, digital channels, and video formats

Always up to date on social media design trends, AI-driven visual aesthetics, broader digital design principles, platform-specific best practices, and evolving visual communication strategies across digital platforms, including the ethical and effective application of generative AI in visual production

Highly engaged in new and upcoming social platforms, visual trends, video production techniques, and cutting-edge creative tools, including advanced generative AI platforms and prompt engineering for visual output

Ability to take feedback from clients and stakeholders and refine or redevelop visual concepts and designs, facilitating agile iterations through AI tools where appropriate

Strong communication skills – written and verbal, especially in presenting creative work, rationale, and technical specifications for AI-generated assets

Quick to immerse and familiarize yourself with a brand, their aims, and their target audience

Meticulous attention to detail in design execution and visual consistency across various digital channels and formats, ensuring high-quality output throughout the entire production pipeline, from pre-visualization to final asset delivery

A collaborative team player, capable of contributing positively to team dynamics and collaborating effectively within cross-functional production teams (including copywriters, videographers, motion designers, and editors) within a fast-paced creative studio environment

Proactivity and ability to work with growing autonomy, managing aspects of the creative production lifecycle from concept development through to final asset delivery and distribution

A keen interest in developing trends and innovations in social media advertising, art direction for digital content, video production, the strategic integration of AI into creative workflows, and emerging design technology for all platforms, within a dynamic production studio context