This job has closed.

Milestone Inc. · 1 day ago

Marketing Coordinator

Shelton, CT

Full-time

Onsite

Mid Level

$55K/yr - $65K/yr

3+ years exp

Milestone Inc. is an international company specializing in innovative sample preparation solutions for laboratories worldwide. They are seeking a highly organized and proactive Marketing Coordinator to support marketing initiatives, drive lead generation, and manage campaign performance, ensuring alignment with strategic objectives.

ManufacturingProduct DesignProduct ResearchTest and Measurement

Hiring Manager

John Merrill

Responsibilities

Work closely with the Marketing Manager to maintain the marketing calendar, scope campaign costs, allocate resources, and ensure projects stay on schedule

Communicate progress proactively, identify bottlenecks, and help keep internal and external contributors aligned and accountable

Drive lead generation initiatives by managing the full lifecycle of marketing leads, from data collection and campaign tracking to qualification and follow-up

Manage campaign tracking in Salesforce and Pardot, monitor engagement and conversion trends, and analyze results to inform future strategies

Take ownership of lead movement by ensuring timely follow-up, clear documentation, and actionable insights that inform strategy

Prepare and analyze campaign performance reports and marketing performance metrics

Assist with department budget tracking, and ensure marketing activities align with strategic objectives

Plan, execute, and optimize email marketing campaigns, including crafting compelling content, designing templates, segmenting email lists, and analyzing performance metrics

Plan and coordinate webinars, trade shows, product launches, and sales events

Manage registrations, communications, and post-event reporting to capture insights and opportunities for improvement

Develop and execute social media advertising campaigns, collaborate with external digital marketing teams, and optimize paid search and display advertising campaigns to drive traffic, generate leads, and increase conversions

Maintain and update marketing collateral such as brochures, presentations, and sales kits, coordinating with Product teams to ensure accuracy and relevance

Develop creative assets such as graphics, videos, and infographics, ensuring alignment with brand guidelines and target audience

Maintain and update website content using WordPress (or similar CMS) to reflect active campaigns, SEO best practices, and user experience standards. Identify and recommend areas for optimization