Santander · 1 month ago
Director, Marketing - Deposits, Liberty Street, New York, NY
Boston
Full-time
Onsite
Lead/Staff, Director/Executive
12+ years expSantander is a global leader and innovator in the financial services industry. The Director, Marketing - Deposits is responsible for leading the development and implementation of an integrated marketing communications plan for the deposits business, ensuring alignment with business strategies and goals while collaborating with internal and external partners.
BankingCommercial LendingFinanceFinancial ServicesPersonal Finance
Responsibilities
Leads the positioning and messaging for our consumer Deposits products – Checking and Savings
Deeply understand our consumer total addressable market, customer needs and target audiences for each product
Spearhead competitor benchmarking and identify opportunities for Santander to better differentiate in meeting customer needs. Act as a close and trusted partner to Product teams in evolving our value propositions
Act as a key advisor, thought leader and partner to the General Manager (GM) of Deposits, especially around determining long term marketing strategies supporting the business targets
Forge strong relationships with business lines as a key partner in helping them deliver their growth, profitability and retention targets efficiently
Create and lead cohesive, consistent, and engaging Marketing plans for the deposits business
Drive team’s success to envision, concept, launch and nurture high-performing deposit products that embodies the spirit of our brand and delights our customers
Act as a key partner to the deposits business leadership to influence and drive decisions on our marketing strategy at key milestones
Synthesize teams work into meaningful outputs that helps sharpen the marketing strategy
Roadmap the product marketing calendar to set our product launches up for success thinking through the key elements of our GTM plan
Partner with media, marketing ops and customer experience leads to empower and enable our XFN teams to bring the marketing strategy to life providing thought leadership and planning guidance in our GTM plans
Qualification
Required
Bachelor's Degree or equivalent work experience: Marketing, Public Relations, Communications, Business Administration or equivalent field
12+ Years in Integrated Marketing, Product Marketing or a related field
9+ Years in banking, fintech, or payments space ideally in deposits side of the business
Experience influencing product roadmaps and leading product marketing strategy
Excellent communication skills, with an ability to connect the dots and tell a story based on data while also expertly tailoring communication to audiences across functions and levels
Decisive problem-solving, with an ability to cut through complexity to get the most important work done
Accomplished team leader and people/project manager
Demonstrated experience as marketing/advertising strategist
Demonstrated ability to map out a social and web marketing and communications strategy and then drive that strategy proven by testing and metrics
Demonstrable ability to measure the impact of social media on the overall marketing efforts and brand visibility
Superior interpersonal, verbal and written communication skills
Strong project management skills, outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Strong knowledge of regulatory implications of social media to financial services industry
Knowledge of social media monitoring tools to understand organizations market perception and support communication protocol
Excellent relationship management skills
Knowledge of search engine optimization both organically and through paid search
Experience in development and execution of social media strategy for a large organization
Strategic and tactical thinker
Strong reporting and analytical skills
Preferred
Master's Degree Marketing, Public Relations, Communications, Business Administration or equivalent field
2+ Years of experience in leading a team, shaping team culture and supporting team members' career development
Established work history or equivalent demonstrated through a combination of work experience, training, military service, or education
Company
Santander
Banco Santander is a banking firm that specializes in various banking services including retail, commercial, digital, & investment banking.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2013-05-30Post Ipo Equity
1987-08-07IPO
Leadership Team
Hector Grisi
Consejero Delegado de Banco Santander
John Whelan
Managing Director of Digital Assets
Recent News
Computer Weekly
2026-01-16
2026-01-09
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