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Cvent · 2 hours ago

Senior Manager/Manager, Marketing Systems, Post-Merger Integrations

McLean, VA

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

Cvent is a leading meetings, events, and hospitality technology provider, and they are seeking a Senior Manager/Manager for Marketing Systems, Post-Merger Integrations. This pivotal role focuses on leading marketing project management for post-merger initiatives, ensuring seamless integration and maximizing the value of acquisitions while driving Cvent's growth strategy.

FinanceFinancial ExchangesFinancial Services

No H1B

Responsibilities

Lead comprehensive assessments of acquired marketing tech stacks (CRM, automation, analytics, digital platforms) to recommend integration, eliminate redundancy, and achieve cost efficiencies

Manage data flow, hygiene, migration, and integration with Cvent core systems, overseeing solution design and field mapping

Drive alignment of campaign operations, lead management, and reporting processes across teams

Own the Marketing M&A playbook, ensuring consistent diligence, integration, and optimization for every deal

Oversee the project lifecycle, including timelines, scoping, deliverables, risks, and issue resolution

Collaborate with M&A program leads to ensure governance and clarity of responsibilities

Direct the implementation and integration of marketing go-to-market systems (like Marketo, HubSpot, Salesforce, 6sense, Chili Piper, chat platforms, community, and more)

Facilitate efficient communications and operations across teams post-merger

Partner with the Web team to ensure newly acquired websites meet security, branding, analytics, and compliance standards

Develop and execute comprehensive internal and external communications plans, ensuring all stakeholders are aligned and informed

Build strong relationships with legacy company teams to foster adoption and cultural integration

Deliver training, documentation, and support materials to empower stakeholders in new systems and workflows

Manage marketing vendor relationships, contracts, renewals, cancellations, and negotiations

Ensure all marketing system integrations comply with data privacy, security, and regulatory (GDPR, CCPA, etc.) standards

Oversee budget allocations and cost tracking for all post-merger marketing integration efforts

Collaborate closely with IT, Sales, Customer Success, Finance, Project Management Office, and other internal partners

Develop integration playbooks, best practices, and a knowledge-sharing repository for ongoing improvement

Track and report KPIs, integration success metrics, and lessons learned; translate insights into continuous process improvement

Qualification

Marketing OperationsMarTech PlatformsChange ManagementProject ManagementData IntegrationStakeholder AlignmentB2B SaaS ExperienceCustomer-CentricAnalytical MindsetProcess ImprovementGlobal M&A ExperiencePMP CertificationSix Sigma CertificationEmotional IntelligenceCommunication SkillsProblem-SolvingTeam Collaboration

Required

Proven ability to manage multi-phase, cross-functional projects in a complex global environment

Experience driving stakeholder alignment and change management in fast-paced, ambiguous environments

10+ years of experience in marketing operations, technology, or program management (preferably in B2B SaaS), with at least 4 years leading marketing post-merger integration

Deep expertise with MarTech platforms (marketing automation, data warehouses, web systems, etc.) and large-scale data migrations, system consolidations, and tech stack audits

Demonstrated executive presence, strong communication skills, emotional intelligence, and the ability to build cohesive, customer-focused teams

A strong problem-solver capable of mapping and executing process and technology integration

Data-driven with an analytical mindset, with a history of delivering insights and optimizing post-merger processes

Comfortable working across global, matrixed teams while navigating multiple priorities

Customer-centric with a commitment to delivering a seamless experience for both internal and external stakeholders