PRISM Vision Group · 3 months ago
SR Director, Growth Marketing & Analytics
New Providence, New Jersey, United States
Full-time
Onsite
Director/Executive
$134K/yr - $210K/yr
10+ years expPRISM Vision Group is seeking a strategic, data-driven, and creative Senior Director of Growth Marketing & Analytics to lead their growth marketing initiatives. This role focuses on driving patient acquisition and physician engagement through various marketing channels, emphasizing performance marketing and analytics.
Health CareHospitalManagement Information Systems
Responsibilities
Develop and execute integrated marketing strategies to drive patient volume and brand awareness
Lead campaigns targeting physicians, industry professionals, and patients
Collaborate cross-functionally to align marketing efforts with business objectives
Collaborate with VP, Referral Relations to build and manage segmentation and outreach programs to increase referrals from physicians and provider groups
Analyze referral data to identify growth opportunities and optimize engagement strategies
Own CRM, email marketing, and marketing automation on behalf of marketing
Oversee the company’s digital marketing efforts, inclusive of website strategy (SEO, content, and conversion optimization) and paid media
Ensure digital channels are optimized for performance, compliance, and brand consistency
Own marketing analytics and reporting across all channels
Build dashboards and models to track ROI, conversion rates, and patient acquisition costs
Use data to inform strategy, optimize campaigns, and guide executive decision-making
Present insights and recommendations regularly to leadership and stakeholders
Qualification
Required
10+ years of experience in growth marketing
Proven success in physician referral marketing and B2B/B2B2C healthcare outreach
Experience with CRM systems (e.g., Salesforce Health Cloud) and patient engagement platforms
Strong experience managing websites, paid media, and brand campaigns
Proficiency in marketing analytics platforms (e.g., Google Analytics)
Deep understanding of HIPAA-compliant marketing practices
Excellent leadership, communication, and cross-functional collaboration skills
Benefits
Comprehensive medical, dental, and vision insurance; and wellness program.
401(k) with company match.
Paid vacation, sick leave, and company holidays.
Career growth programs.
Commuter benefits, Voluntary Accident and Critical Illness plans, FSA/HSA and Dependent Care FSA, employee discounts, and more.
Company
PRISM Vision Group
PRISM Vision Group is a healthcare company that specializes in comprehensive support services to eye care organizations.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2025-02-04Acquired
Leadership Team
Richard Bleicher
General Counsel & Chief Compliance Officer
Recent News
Business Wire
2025-11-07
2025-06-16
Company data provided by crunchbase