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TP-Link Systems Inc. · 2 months ago

Senior Manager, User Growth & Engagement

Irvine, California, United States

Full-time

Onsite

Senior Level

TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi-Fi devices. They are seeking a Senior Manager, User Growth & Engagement to unify fragmented user data, automate lifecycle programs, and build community engagement to strengthen brand loyalty and insights.

ElectronicsHardwareHealth CareInternetSoftware

Responsibilities

Build a unified user identity by integrating fragmented data across website, app, email, and retail systems

Lead digital strategy and execution across CRM channels (email, app messaging, and web) to drive user activation, retention, and repeat purchase

Build and grow user communities (forums, reviews, ambassadors) to strengthen product advocacy and brand affinity

Develop and automate lifecycle programs (onboarding, feature adoption, loyalty, cross-sell, win-back) to increase engagement and customer LTV

Serve as the marketing automation expert, architect workflows, improve deliverability and personalization, and maximize effectiveness of CRM/CDP tools

Manage and mentor a small team across email, web, and analytics, ensuring alignment with business goals and continuous capability improvement

Own CRM/CDP platform operations including segmentation, multi-channel campaign deployment, performance analytics, and optimization

Partner closely with Product and Marketing teams to surface user insights that guide roadmap decisions and drive feature adoption

Track and report key growth KPIs including activation, retention, repeat purchase rates, churn reduction, and lifetime value