SPAR Group · 1 month ago
VP New Business Development
SPAR Group is seeking a dynamic and strategic Vice President of New Business Development to lead the commercial growth of their U.S. business. The role involves architecting and executing a high-performing sales engine to generate new revenue and secure long-term partnerships across retail, CPG, and emerging markets.
AdvertisingMarketingRetail
Responsibilities
Develop and execute a structured outbound strategy targeting CPG, retail, and high-growth verticals nationwide
Build high-quality prospect lists using industry intelligence, networks, events, and advanced prospecting technology
Drive consistent outreach rhythms (calls, sequences, LinkedIn, events, and executive networking)
Own U.S. new business revenue targets, ensuring quality and velocity of pipeline generation
Lead discovery, solution design, pricing, proposal development, and negotiations
Partner with Operations, Finance, Technology, and Marketing to validate the feasibility and accuracy of proposals
Create polished, executive-ready PowerPoint presentations with mastery in deck structure, formatting, layout, and visual storytelling
Align outbound campaigns, messaging, and lead-generation activities with Marketing
Contribute thought leadership to SPAR’s long-term U.S. growth strategy
Qualification
Required
Bachelor's degree required (equivalent experience may be considered)
10+ years of B2B sales leadership in CPG, retail services, merchandising, 3PL, or outsourced field operations
Exceptional PowerPoint and presentation design expertise (advanced proficiency required)
Strong communication, writing, and public-speaking skills
Proficiency in Excel, Word, and CRM systems (HubSpot, Salesforce, or similar)
Proven ability to lead complex enterprise sales cycles involving multiple stakeholders
Hunter mentality with strong command of prospecting tools, online research platforms, and sales enablement technology
Strong negotiation, problem-solving, and cross-functional collaboration skills
Demonstrated success building outbound sales functions and closing enterprise-level accounts
Experience leading RFP responses and developing executive-quality proposals
Benefits
Medical, Dental, Vision, Life Insurance
401(k) with Roth option
Generous Paid Time Off
Career Development & Training
Tuition Reimbursement
Company
SPAR Group
SPAR is a supplier of merchandising and marketing services.
Funding
Current Stage
Public CompanyTotal Funding
unknown1996-03-08IPO
Leadership Team
Recent News
Retail Insight Network
2026-01-05
2025-12-11
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