Apply on Employer Site

Parloa · 14 hours ago

Senior Field Marketing Manager

New York, NY

Full-time

Hybrid

Senior Level

$135K/yr - $170K/yr

7+ years exp

Parloa is a rapidly growing startup in the Generative AI and customer service sector, seeking a Senior Field Marketing Manager to drive pipeline and revenue growth in the U.S. market. The role involves developing strategic marketing programs, executing regional marketing plans, and collaborating with various teams to enhance customer engagement and accelerate sales cycles.

Artificial Intelligence (AI)ChatbotGenerative AIInformation TechnologySaaSSoftwareTelecommunications

Responsibilities

Develop and execute regional marketing plans that align with sales priorities and revenue targets

Collaborate with Sales, Content Marketing, Product Marketing, and Partnerships teams to tailor content and campaigns for the U.S. market

Plan and execute integrated marketing campaigns, including field events, webinars, industry conferences, and account-based marketing (ABM) with internal stakeholders

Build pipelines and accelerate sales cycles through region-specific strategies and customer engagement programs

Track, measure, and report on campaign performance, ROI, and pipeline impact

Leverage AI tools and platforms to optimize campaign targeting, personalization, and performance insights

Foster relationships with industry partners, associations, and influencers in the insurance, financial services, and healthcare sectors

Qualification

Field marketing experienceAI-driven marketing toolsCampaign executionSalesforceHubSpot/MarketoProject managementEvent planningIndustry expertiseCommunication skillsCross-functional collaboration