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American Express · 3 hours ago

Director-Marketing - Sports Partnerships

New York, NY

Full-time

Hybrid

Mid, Senior Level

$123K/yr - $215K/yr

7+ years exp

American Express is a company with a rich history of innovation and a commitment to its customers. The Director of Marketing - Sports Partnerships will lead a cross-functional team to develop and execute sports activations, ensuring a best-in-class experience for Card Members and prospects while managing budgets and strategic sponsorship programs.

Credit CardsFinanceFinancial ServicesPaymentsTravel

Comp. & Benefits

No H1B

Responsibilities

Lead multiple direct reports and a large cross functional team while spearheading the strategy, creative development and execution of sports activations, including access and benefits for Card Members, prospect engagement programs, live activation plans, offsite/digital extensions, branding, utilization of contractual media and sponsorship assets and B2B hospitality programs

Collaborate and lead robust set of internal and partners to deliver best-in-class plan, from briefing through execution and measurement

Maintain large scale budgets in partnership with Finance team and other stakeholders, ensuring close understanding of internal processes and ensuring project comes in at or under budget

Develop relationships across American Express enterprise to develop strategic sponsorship programs in support of business priorities relating to both B2B and B2C customers

Communicate regular updates and full activation plans in strategic, clear manner to team leadership

Represent American Express within the sports industry to deepen relationships, knowledge, and development to continue to be on cutting edge of customer experience

Travel required (~25%) to execute onsite programs

Qualification

Sponsorship managementExperiential marketingCross-functional team leadershipAnalytical skillsCommunication skillsPeople leadershipInnovation focusPressure management

Required

7+ years' work experience with focus area in sponsorship, large-scale events, and experiential marketing/partnerships

Proven track record in managing external partners, large-scale cross-functional teams and agency partners across experiential, media, content and PR

Experience in people leadership including engagement in individual development plans

Expert in navigating grey space and building a strategy from the ground up that delivers on team objectives

Ability to work under pressure with compressed timelines

Maintain balance while managing various work streams while demonstrating strong leadership and composure

Strong communication skills (written and verbal), as well as executive presence

Focus on innovation and constant appetite to know and learn more about the industry – including experiential marketing, technology, payment innovations and competitive landscape

Strong measurement and analytical skills

Bachelor's degree required

Work location requirements: New York, NY (hybrid)